.xp-case-index,.xp-case-page{background:var(--xp-paper)}.xp-case-index-hero,.xp-case-hero{grid-template-columns:minmax(0,1.08fr) minmax(420px,.92fr);padding:0 clamp(24px,4vw,72px);display:grid}.xp-case-index-copy,.xp-case-hero-copy{align-self:center;padding:clamp(70px,8vw,126px) clamp(36px,6vw,96px) clamp(72px,8vw,126px) clamp(28px,3.4vw,58px)}.xp-case-index-copy h1,.xp-case-hero-copy h1{letter-spacing:-.065em;max-width:960px;margin:0;font-size:clamp(4.4rem,6.8vw,8rem);font-weight:430;line-height:.88}.xp-case-index-copy>p:not(.xp-eyebrow),.xp-case-hero-copy>p:not(.xp-eyebrow){max-width:690px;margin:34px 0 0;font-size:clamp(1.06rem,1.35vw,1.3rem);line-height:1.55}.xp-case-proof-standard{background:var(--xp-oxblood);color:var(--xp-paper);align-self:stretch;padding:clamp(56px,7vw,110px) clamp(34px,5vw,84px)}.xp-case-proof-standard ol{border-top:1px solid #f4f0e857;margin:46px 0 0;padding:0;list-style:none}.xp-case-proof-standard li{grid-template-columns:40px 1fr;gap:4px 22px;padding:22px 0 24px;display:grid}.xp-case-proof-standard li+li{border-top:1px solid #f4f0e82e}.xp-case-proof-standard li>span,.xp-case-proof-standard li>strong{font-family:var(--xp-font-mono), monospace;letter-spacing:.1em;text-transform:uppercase}.xp-case-proof-standard li>span{color:var(--xp-copper);grid-row:1/3;font-size:11px}.xp-case-proof-standard li>strong{font-size:11px}.xp-case-proof-standard li p{color:#d8cfd0;margin:4px 0 0;font-size:13px;line-height:1.5}.xp-case-index-proof,.xp-case-signals{border-top:1px solid var(--xp-line);grid-column:1/-1;grid-template-columns:repeat(3,1fr);display:grid}.xp-case-index-proof>div,.xp-case-signals>div{justify-content:center;align-items:center;gap:22px;min-height:118px;padding:24px;display:flex}.xp-case-index-proof>div+div,.xp-case-signals>div+div{border-left:1px dotted var(--xp-line)}.xp-case-index-proof strong,.xp-case-signals strong{color:var(--xp-oxide);font-family:var(--xp-font-display), Georgia, serif;letter-spacing:-.06em;font-size:clamp(2.8rem,4vw,4.5rem);font-weight:430;line-height:.9}.xp-case-index-proof span,.xp-case-signals span{font-family:var(--xp-font-mono), monospace;letter-spacing:.12em;text-transform:uppercase;max-width:160px;font-size:11px}.xp-case-featured,.xp-case-sequence,.xp-case-related{background:var(--xp-porcelain);padding:clamp(90px,9vw,150px) clamp(24px,7vw,120px)}.xp-case-featured-grid{border-left:1px solid var(--xp-line);border-top:1px solid var(--xp-line);grid-template-columns:1fr 1fr;display:grid}.xp-case-featured-grid>a{border-bottom:1px solid var(--xp-line);border-right:1px solid var(--xp-line);flex-direction:column;min-height:520px;padding:clamp(30px,4vw,58px);transition:background .18s,color .18s;display:flex}.xp-case-featured-grid>a:hover{background:var(--xp-oxblood);color:var(--xp-paper)}.xp-case-featured-grid>a>span,.xp-case-featured-grid>a>small,.xp-case-library-grid>a>span,.xp-case-group-title>span,.xp-case-group-title>a,.xp-case-sequence-list article>span,.xp-case-proof-notes small,.xp-case-related a>span,.xp-case-architecture nav a>span{font-family:var(--xp-font-mono), monospace;letter-spacing:.1em;text-transform:uppercase;font-size:11px}.xp-case-featured-grid>a>span,.xp-case-group-title>span,.xp-case-sequence-list article>span,.xp-case-proof-notes small,.xp-case-related a>span{color:var(--xp-oxide)}.xp-case-featured-grid>a>strong{color:var(--xp-oxide);font-family:var(--xp-font-display), Georgia, serif;letter-spacing:-.085em;margin:auto 0 28px;font-size:clamp(5rem,9vw,10rem);font-weight:430;line-height:.82}.xp-case-featured-grid h3{letter-spacing:-.055em;max-width:620px;margin:0;font-size:clamp(2rem,3.3vw,4rem);font-weight:430;line-height:.98}.xp-case-featured-grid p{color:var(--xp-stone);max-width:580px;margin:22px 0 40px;font-size:14px}.xp-case-featured-grid a:hover p{color:#d8cfd0}.xp-case-featured-grid small{border-top:1px solid var(--xp-line);padding-top:18px}.xp-case-system-bridge{background:var(--xp-oxblood);color:var(--xp-paper);grid-template-columns:minmax(300px,.75fr) minmax(560px,1.25fr);gap:clamp(60px,9vw,150px);padding:clamp(90px,9vw,150px) clamp(24px,7vw,120px);display:grid}.xp-case-system-bridge>div:first-child h2{letter-spacing:-.06em;margin:0;font-size:clamp(4rem,6vw,7rem);font-weight:430;line-height:.9}.xp-case-system-bridge>div:last-child{border-top:1px solid #f4f0e859}.xp-case-system-bridge article{grid-template-columns:50px 180px 1fr;gap:8px 28px;padding:28px 0 32px;display:grid}.xp-case-system-bridge article+article{border-top:1px solid #f4f0e82e}.xp-case-system-bridge article>span{color:var(--xp-copper);font-family:var(--xp-font-mono), monospace;grid-row:1/3;font-size:11px}.xp-case-system-bridge h3{font-family:var(--xp-font-sans), Arial, sans-serif;letter-spacing:-.04em;margin:0;font-size:22px}.xp-case-system-bridge article p{color:#d8cfd0;grid-column:3;margin:0}.xp-case-library{background:var(--xp-paper);padding:clamp(90px,9vw,150px) clamp(24px,7vw,120px)}.xp-case-library>header{max-width:980px}.xp-case-library>header h2,.xp-case-related>header h2{letter-spacing:-.06em;margin:0 0 clamp(70px,8vw,120px);font-size:clamp(3.8rem,6vw,7.3rem);font-weight:430;line-height:.9}.xp-case-group{border-top:1px solid var(--xp-line);padding:34px 0 clamp(78px,8vw,126px)}.xp-case-group-title{grid-template-columns:50px 1fr auto;align-items:start;gap:20px;margin-bottom:38px;display:grid}.xp-case-group-title h3{letter-spacing:-.055em;margin:0;font-size:clamp(2.4rem,4vw,4.8rem);font-weight:430;line-height:.95}.xp-case-group-title>a{border-bottom:1px solid var(--xp-oxide);padding-bottom:5px}.xp-case-library-grid{border-left:1px solid var(--xp-line);border-top:1px solid var(--xp-line);grid-template-columns:repeat(4,1fr);display:grid}.xp-case-library-grid>a{border-bottom:1px solid var(--xp-line);border-right:1px solid var(--xp-line);flex-direction:column;min-height:340px;padding:clamp(22px,2.5vw,36px);transition:background .16s;display:flex}.xp-case-library-grid>a:hover{background:var(--xp-porcelain)}.xp-case-library-grid>a>span{color:var(--xp-oxide);line-height:1.55}.xp-case-library-grid>a>strong{color:var(--xp-oxide);font-family:var(--xp-font-display), Georgia, serif;letter-spacing:-.075em;margin:auto 0 26px;font-size:clamp(3.5rem,5vw,6rem);font-weight:430;line-height:.84}.xp-case-library-grid h4{font-family:var(--xp-font-sans), Arial, sans-serif;letter-spacing:-.035em;margin:0 0 8px;font-size:18px}.xp-case-library-grid p{color:var(--xp-stone);margin:0;font-size:12px}.xp-case-hero-copy h1{max-width:800px}.xp-case-outcome{border-left:1px dotted var(--xp-line);align-self:center;padding:clamp(46px,6vw,96px) 0 clamp(46px,6vw,96px) clamp(36px,6vw,100px)}.xp-case-outcome>span{color:var(--xp-oxide);font-family:var(--xp-font-mono), monospace;letter-spacing:.14em;text-transform:uppercase;font-size:11px}.xp-case-outcome>strong{color:var(--xp-oxide);font-family:var(--xp-font-display), Georgia, serif;letter-spacing:-.09em;margin:78px 0 28px;font-size:clamp(6rem,10vw,12rem);font-weight:430;line-height:.78;display:block}.xp-case-outcome h2{letter-spacing:-.055em;max-width:560px;margin:0;font-size:clamp(2rem,3.4vw,4rem);font-weight:430;line-height:.98}.xp-case-outcome>p{border-top:1px solid var(--xp-line);color:var(--xp-stone);font-family:var(--xp-font-mono), monospace;letter-spacing:.08em;text-transform:uppercase;max-width:560px;margin:46px 0 0;padding-top:18px;font-size:11px}.xp-case-sequence-list{border-top:1px solid var(--xp-line)}.xp-case-sequence-list article{grid-template-columns:160px minmax(320px,.9fr) minmax(320px,1fr);align-items:start;gap:18px clamp(30px,5vw,90px);padding:clamp(36px,4.5vw,68px) 0;display:grid}.xp-case-sequence-list article+article{border-top:1px solid var(--xp-line)}.xp-case-sequence-list h3{letter-spacing:-.055em;margin:0;font-size:clamp(2.3rem,4vw,4.8rem);font-weight:430;line-height:.96}.xp-case-sequence-list article>p{color:var(--xp-stone);margin:0;font-size:17px;line-height:1.6}.xp-case-interpretation{background:var(--xp-oxblood);color:var(--xp-paper);grid-template-columns:minmax(0,1.15fr) minmax(440px,.85fr);gap:clamp(70px,10vw,170px);padding:clamp(90px,9vw,150px) clamp(24px,7vw,120px);display:grid}.xp-case-interpretation blockquote{letter-spacing:-.055em;max-width:980px;margin:0;font-size:clamp(3.2rem,5vw,6.2rem);font-weight:430;line-height:.98}.xp-case-proof-notes{border-top:1px solid #f4f0e859;align-self:end}.xp-case-proof-notes article{padding:28px 0}.xp-case-proof-notes article+article{border-top:1px solid #f4f0e82e}.xp-case-proof-notes p{color:#d8cfd0;margin:12px 0 0;font-size:14px;line-height:1.6}.xp-case-architecture{background:var(--xp-paper);grid-template-columns:minmax(0,.84fr) minmax(500px,1.16fr);gap:clamp(70px,10vw,170px);padding:clamp(90px,9vw,150px) clamp(24px,7vw,120px);display:grid}.xp-case-architecture h2{letter-spacing:-.055em;margin:0 0 30px;font-size:clamp(3.5rem,5vw,6rem);font-weight:430;line-height:.95}.xp-case-architecture>div>p:last-child{color:var(--xp-stone);max-width:640px;font-size:17px}.xp-case-architecture nav{border-top:1px solid var(--xp-line)}.xp-case-architecture nav a{border-bottom:1px solid var(--xp-line);justify-content:space-between;align-items:center;padding:22px 0;font-size:clamp(1.2rem,1.7vw,1.65rem);transition:color .16s;display:flex}.xp-case-architecture nav a:hover{color:var(--xp-oxide)}.xp-case-related>header{max-width:1000px}.xp-case-related>div{border-left:1px solid var(--xp-line);border-top:1px solid var(--xp-line);grid-template-columns:repeat(3,1fr);display:grid}.xp-case-related a{border-bottom:1px solid var(--xp-line);border-right:1px solid var(--xp-line);flex-direction:column;min-height:380px;padding:clamp(26px,3vw,44px);transition:background .16s;display:flex}.xp-case-related a:hover{background:var(--xp-paper)}.xp-case-related a>strong{color:var(--xp-oxide);font-family:var(--xp-font-display), Georgia, serif;letter-spacing:-.08em;margin:auto 0 26px;font-size:clamp(4rem,6vw,7rem);font-weight:430;line-height:.82}.xp-case-related h3{font-family:var(--xp-font-sans), Arial, sans-serif;letter-spacing:-.04em;margin:0 0 8px;font-size:20px}.xp-case-related a>p{color:var(--xp-stone);margin:0;font-size:12px}@media (max-width:1120px){.xp-case-index-hero,.xp-case-hero{grid-template-columns:1fr}.xp-case-proof-standard,.xp-case-outcome{border-left:0}.xp-case-outcome{border-top:1px solid var(--xp-line);padding-left:clamp(28px,3.4vw,58px)}.xp-case-system-bridge,.xp-case-interpretation,.xp-case-architecture{grid-template-columns:1fr}.xp-case-sequence-list article{grid-template-columns:120px 1fr}.xp-case-sequence-list article>p{grid-column:2}.xp-case-library-grid{grid-template-columns:1fr 1fr}}@media (max-width:760px){.xp-case-index-copy,.xp-case-hero-copy{padding-left:0;padding-right:0}.xp-case-index-copy h1,.xp-case-hero-copy h1{font-size:clamp(3.8rem,17vw,6rem)}.xp-case-index-proof,.xp-case-signals,.xp-case-featured-grid,.xp-case-library-grid,.xp-case-related>div{grid-template-columns:1fr}.xp-case-index-proof>div,.xp-case-signals>div{justify-content:flex-start}.xp-case-index-proof>div+div,.xp-case-signals>div+div{border-left:0;border-top:1px dotted var(--xp-line)}.xp-case-featured-grid>a{min-height:440px}.xp-case-system-bridge article{grid-template-columns:36px 1fr}.xp-case-system-bridge article p{grid-column:2}.xp-case-group-title{grid-template-columns:34px 1fr}.xp-case-group-title>a{grid-column:2;justify-self:start}.xp-case-sequence-list article{grid-template-columns:1fr}.xp-case-sequence-list article>p{grid-column:1}.xp-case-outcome{padding-left:0;padding-right:0}.xp-case-outcome>strong{margin-top:56px}.xp-case-related a{min-height:310px}}
body:has(#site-main>.xp-site) .xp-global-shell{display:none}.xp-site{-webkit-font-smoothing:antialiased;text-rendering:optimizelegibility}.xp-site :where(h1,h2,h3){text-wrap:balance}.xp-site :where(p,li){text-wrap:pretty}.xp-site main :where(section[id],div[id]){scroll-margin-top:32px}.xp-hero h1>.xp-hero-line{color:var(--xp-ink);white-space:nowrap;display:block}.xp-hero h1 .xp-hero-dot{color:var(--xp-oxide)}.xp-hero-art{justify-content:center;padding:24px 0}.xp-hero-art img,.xp-inner-hero-visual img,.xp-equation-panel img{object-fit:contain;height:auto}.xp-hero-art img{mix-blend-mode:darken;width:min(100%,680px);max-height:560px}.xp-inner-hero-visual img,.xp-equation-panel img{max-height:470px}.xp-button,.xp-header-cta{box-shadow:none}.xp-form :where(input,select,textarea)[aria-invalid=true]{border-bottom-color:#ffb7a0}.xp-form :where(input,select,textarea):focus-visible{outline:2px solid var(--xp-copper);outline-offset:4px}.xp-footer nav,.xp-footer-meta,.xp-contact-notes,.xp-form label,.xp-form-success>span{line-height:1.5}@media (max-width:1120px) and (min-width:901px){.xp-hero h1{font-size:clamp(3.75rem,5.6vw,4.65rem)}}@media (max-width:900px){.xp-hero-art{padding:10px clamp(20px,7vw,70px) 0}.xp-hero-art img{max-height:520px}}@media (max-width:620px){.xp-hero h1{letter-spacing:-.05em;font-size:clamp(2.2rem,11vw,3.6rem)}.xp-hero-art{min-height:0;padding:30px 0 0 10px}.xp-hero-art img{width:100%;max-height:none}.xp-mobile-nav[data-open=true]{min-width:0;left:20px;right:20px}}
@font-face{font-family:Xpand Display;src:url(/direct-response/fonts/bebas-neue-latin-400-normal.woff2)format("woff2");font-display:swap;font-style:normal;font-weight:400}.dr-site{color:#0a0a0a;font-family:var(--font-dm-sans,Arial), Arial, sans-serif;font-synthesis:none;text-rendering:optimizelegibility;--ink:#070707;--paper:#f7f6f2;--paper-deep:#eeece6;--signal:#ff1d2f;--signal-dark:#d9081c;--muted:#6d6b67;--hairline:#d7d3ca;--display:"Xpand Display", "Arial Narrow", sans-serif;background:#050505}.dr-site *{box-sizing:border-box}.dr-site{scroll-behavior:smooth;background:var(--ink);-webkit-font-smoothing:antialiased;min-width:320px;min-height:100vh;margin:0}.dr-site button,.dr-site input,.dr-site textarea{font:inherit}.dr-site button,.dr-site a{-webkit-tap-highlight-color:transparent}.dr-site button{cursor:pointer}.dr-site a{color:inherit}.dr-site .sr-only,.dr-site .visually-hidden{clip:rect(0, 0, 0, 0)!important;white-space:nowrap!important;border:0!important;width:1px!important;height:1px!important;margin:-1px!important;padding:0!important;position:absolute!important;overflow:hidden!important}.dr-site.site-shell{background:var(--paper);width:100%;overflow-x:hidden}.dr-site .hero{color:#fff;background:#050505;min-height:940px;position:relative;overflow:hidden}.dr-site .site-header{z-index:10;justify-content:flex-end;align-items:center;width:min(100% - 72px,1360px);height:122px;margin:0 auto;display:flex;position:relative}.dr-site .site-wordmark-link{width:196px;display:block;position:absolute;left:50%;transform:translate(-50%)}.dr-site .site-wordmark{width:100%;height:auto;display:block}.dr-site .site-menu-button,.dr-site .site-menu-close{color:#fff;text-transform:lowercase;background:0 0;border:0;align-items:center;gap:18px;padding:10px 0;display:inline-flex}.dr-site .site-menu-button-label,.dr-site .site-menu-close span{letter-spacing:-.03em;font-size:20px;font-weight:400}.dr-site .site-menu-icon{width:38px;height:38px}.dr-site .site-close-icon,.dr-site .modal-close-icon{width:30px;height:30px}.dr-site .hero-rule{z-index:1;background:var(--signal);transform-origin:50%;height:3px;position:absolute}.dr-site .hero-rule-top{width:46%;top:154px;right:-8%;transform:rotate(-11deg)}.dr-site .hero-rule-bottom{width:43%;bottom:38px;left:-10%;transform:rotate(-11deg)}.dr-site .hero-inner{z-index:2;text-align:center;flex-direction:column;align-items:center;width:min(100% - 64px,1240px);margin:0 auto;padding:108px 0 164px;display:flex;position:relative}.dr-site .hero-kicker{color:var(--signal);letter-spacing:.18em;text-transform:uppercase;margin:0 0 30px;font-size:14px;font-weight:700}.dr-site .hero-title{width:100%;max-width:1230px;font-family:var(--font-dr-display,"Arial Narrow"), "Arial Narrow", sans-serif;letter-spacing:-.025em;text-transform:uppercase;text-wrap:balance;margin:0;font-size:clamp(92px,10.8vw,174px);font-weight:400;line-height:.88}.dr-site .hero-title-text{transform-origin:50%;width:132%;margin-left:-16%;display:block;transform:scaleX(.72)}.dr-site .hero-deck{letter-spacing:.045em;text-transform:uppercase;text-wrap:balance;max-width:900px;margin:38px 0 0;font-size:clamp(17px,1.45vw,22px);font-weight:500;line-height:1.4}.dr-site .hero-form{width:min(100%,704px);margin-top:92px}.dr-site .hero-email-wrap{background:#fff;border-radius:5px;grid-template-columns:minmax(0,1fr) 220px;min-height:82px;display:grid;overflow:hidden;box-shadow:0 0 0 1px #ffffff2e,0 18px 55px #00000057}.dr-site .hero-email{min-width:0;color:var(--ink);background:#fff;border:0;outline:none;padding:0 28px;font-size:18px}.dr-site .hero-email:focus-visible{box-shadow:inset 0 0 0 3px var(--signal)}.dr-site .hero-email::placeholder{color:#666;opacity:1}.dr-site .hero-submit{color:#fff;background:var(--signal);letter-spacing:.035em;text-transform:uppercase;border:0;justify-content:space-between;align-items:center;gap:18px;padding:0 26px;font-size:15px;font-weight:800;transition:background-color .16s;display:flex}.dr-site .hero-form-note{color:#a5a5a5;text-align:left;margin-top:10px;font-size:11px;line-height:1.4;display:block}.dr-site .momentum-arrow,.dr-site .cta-arrow{flex:none;justify-content:center;align-items:center;display:inline-flex}.dr-site .momentum-arrow{width:44px}.dr-site .momentum-arrow svg,.dr-site .cta-arrow svg{width:100%;height:auto;display:block;overflow:visible}.dr-site .momentum-arrow path{fill:none;stroke:currentColor;stroke-linecap:round;stroke-linejoin:round;stroke-width:2.5px}.dr-site .hero-submit .momentum-arrow,.dr-site .letter-cta .cta-arrow,.dr-site .book-link .momentum-arrow,.dr-site .final-cta .momentum-arrow{animation:1.15s ease-in-out infinite momentum-arrow}.dr-site .hero-submit:hover,.dr-site .hero-submit:focus-visible{color:#fff;background:var(--signal-dark)}.dr-site .hero-email-error{color:#ff8c96;text-align:left;margin-top:12px;font-size:14px;font-weight:600;display:block}.dr-site .hero-track-record{letter-spacing:.075em;text-transform:uppercase;flex-wrap:wrap;justify-content:center;gap:0;margin:43px 0 0;font-size:14px;font-weight:600;display:flex}.dr-site .hero-track-record span{align-items:center;display:inline-flex}.dr-site .hero-track-record span:not(:last-child):after{background:var(--signal);content:"";border-radius:50%;width:6px;height:6px;margin:0 14px}.dr-site .hero--home{isolation:isolate;min-height:clamp(780px,100svh,920px);overflow:visible}.dr-site .hero-motion,.dr-site .hero-motion video,.dr-site .hero-motion-scrim{position:absolute;inset:0}.dr-site .hero-motion{z-index:-1;background:#121212;overflow:hidden}.dr-site .hero-motion video{object-fit:cover;object-position:50% 43%;width:100%;height:100%}.dr-site .hero-motion-scrim{background:radial-gradient(circle at 50% 44%,#1212122e 0,#0c0c0c61 62%,#050505b8 100%),linear-gradient(#1c1c1c70,#0a0a0a94)}.dr-site .hero--home .site-header{height:96px}.dr-site .hero--home .hero-rule-top{top:122px}.dr-site .hero--home .hero-inner{width:min(100% - 64px,1180px);padding:42px 0 248px}.dr-site .hero--home .hero-kicker{margin-bottom:20px}.dr-site .hero--home .hero-title{max-width:1040px;font-size:clamp(88px,10vw,146px);line-height:.84}.dr-site .hero--home .hero-title-text{width:100%;margin-left:0;transform:none}.dr-site .hero--home .hero-deck{letter-spacing:-.025em;text-transform:none;max-width:760px;margin-top:25px;font-size:clamp(18px,1.65vw,24px);font-weight:500;line-height:1.34}.dr-site .hero--home .hero-form{margin-top:34px}.dr-site .hero--home .hero-email-wrap{border-radius:10px;grid-template-columns:minmax(0,1fr) 290px;min-height:74px}.dr-site .hero--home .hero-track-record{margin-top:24px}.dr-site .hero-video-teaser{z-index:6;color:#fff;background:#111;border:1px solid #ffffff38;border-radius:18px;width:min(100% - 64px,840px);padding:0;position:absolute;bottom:-285px;left:50%;overflow:hidden;transform:translate(-50%);box-shadow:0 34px 100px #0000008c}.dr-site .hero-video-teaser p{color:#d2d2d2;letter-spacing:.08em;text-transform:uppercase;border-bottom:1px solid #333;align-items:center;gap:12px;min-height:52px;margin:0;padding:0 22px;font-size:12px;font-weight:700;display:flex}.dr-site .hero-video-teaser p span{color:var(--signal)}.dr-site .hero-video-teaser video{aspect-ratio:16/9;object-fit:cover;background:#0a0a0a;width:100%;display:block}.dr-site .letter-page--home{padding-top:300px}.dr-site .hero:has(.service-artifact){isolation:isolate;min-height:clamp(840px,100svh,930px);overflow:visible}.dr-site .hero:has(.service-artifact) .site-header{height:96px}.dr-site .hero:has(.service-artifact) .hero-rule-top{top:120px}.dr-site .hero:has(.service-artifact) .hero-inner{width:min(100% - 64px,1180px);padding:34px 0 254px}.dr-site .hero:has(.service-artifact) .hero-kicker{margin-bottom:20px}.dr-site .hero:has(.service-artifact) .hero-title{max-width:1100px;font-size:clamp(86px,9.8vw,146px);line-height:.86}.dr-site .hero:has(.service-artifact) .hero-title-text{width:100%;margin-left:0;transform:none}.dr-site .hero:has(.service-artifact) .hero-deck{letter-spacing:-.02em;text-transform:none;max-width:780px;margin-top:24px;font-size:clamp(17px,1.55vw,22px);line-height:1.38}.dr-site .hero:has(.service-artifact) .hero-form{margin-top:30px}.dr-site .hero:has(.service-artifact) .hero-email-wrap{border-radius:10px;grid-template-columns:minmax(0,1fr) 290px;min-height:72px}.dr-site .hero:has(.service-artifact) .hero-track-record{margin-top:22px}.dr-site .service-artifact{z-index:6;color:#fff;background:#0c0c0c;border:1px solid #ffffff36;border-radius:18px;width:min(100% - 64px,960px);height:520px;position:absolute;bottom:-300px;left:50%;overflow:hidden;transform:translate(-50%);box-shadow:0 34px 100px #0000008c}.dr-site .service-artifact-image,.dr-site .service-artifact-image-scrim{width:100%;height:100%;position:absolute;inset:0}.dr-site .service-artifact-image{object-fit:cover;object-position:center}.dr-site .service-artifact-image-scrim{background:linear-gradient(90deg,#040404f5 0%,#040404e6 39%,#04040429 72%,#04040438 100%),linear-gradient(#00000014,#0000008c)}.dr-site .service-artifact--geo .service-artifact-image{object-position:58% 50%}.dr-site .service-artifact--geo .service-artifact-image-scrim{background:linear-gradient(90deg,#040404fa 0%,#040404eb 42%,#0404042e 76%,#04040447 100%),linear-gradient(#0000001a,#00000073)}.dr-site .service-artifact-sheet{z-index:2;flex-direction:column;justify-content:space-between;width:min(100%,610px);height:100%;padding:42px 42px 34px;display:flex;position:relative}.dr-site .service-artifact-eyebrow,.dr-site .service-artifact-caption,.dr-site .service-diagram-eyebrow,.dr-site .service-diagram-media figcaption,.dr-site .service-final-close-eyebrow{letter-spacing:.13em;text-transform:uppercase;font-size:10px;font-weight:800;line-height:1.45}.dr-site .service-artifact-eyebrow{color:var(--signal);margin:0 0 13px}.dr-site .service-artifact-title{max-width:540px;font-family:var(--display);letter-spacing:-.015em;text-transform:uppercase;margin:0;font-size:clamp(48px,5vw,66px);font-weight:900;font-stretch:72%;line-height:.92}.dr-site .service-artifact-summary{color:#cecece;max-width:520px;margin:17px 0 0;font-size:15px;line-height:1.5}.dr-site .service-artifact-fields{background:#343434;grid-template-columns:repeat(2,minmax(0,1fr));gap:1px;width:min(100%,560px);margin:26px 0 0;padding:1px;display:grid}.dr-site .service-artifact-field{background:#0a0a0ae6;min-height:76px;padding:15px 16px}.dr-site .service-artifact-field dt{color:var(--signal);letter-spacing:.11em;text-transform:uppercase;margin:0 0 7px;font-size:9px;font-weight:800}.dr-site .service-artifact-field dd{color:#fff;margin:0;font-size:12px;font-weight:650;line-height:1.35}.dr-site .service-artifact-link{color:inherit;-webkit-text-decoration-color:var(--signal);text-decoration-color:var(--signal);text-underline-offset:4px;text-decoration-thickness:2px}.dr-site .service-artifact-link:hover,.dr-site .service-artifact-link:focus-visible{color:#ff6370}.dr-site .service-artifact-caption{color:#929292;text-align:left;max-width:100%;margin:10px 0 0;font-size:10px;line-height:1.4}.dr-site .letter-page--service{padding-top:320px}.dr-site .proof-strip{width:100vw;color:var(--ink);background:var(--paper-deep);border-bottom:1px solid var(--hairline);margin:34px 0 68px -50vw;padding:42px 36px 36px;position:relative;left:50%}.dr-site .proof-strip-title{letter-spacing:.16em;text-align:center;text-transform:uppercase;margin:0 0 24px;font-size:12px;font-weight:800}.dr-site .proof-strip-list{background:#cbc7be;border:1px solid #cbc7be;grid-template-columns:repeat(3,minmax(0,1fr));gap:1px;width:min(100%,980px);margin:0 auto;padding:0;list-style:none;display:grid}.dr-site .proof-strip-item{background:var(--paper-deep);min-width:0}.dr-site .proof-strip-link{flex-direction:column;justify-content:center;align-items:center;gap:12px;min-height:112px;padding:20px;text-decoration:none;display:flex}.dr-site .proof-strip-logo-frame{justify-content:center;align-items:center;height:34px;display:flex}.dr-site .proof-strip-logo{object-fit:contain;filter:grayscale()contrast(1.15);mix-blend-mode:multiply;max-width:142px;max-height:34px;display:block}.dr-site .proof-strip-description{color:#4d4a45;text-align:center;font-size:11px;font-weight:600;line-height:1.35}.dr-site .proof-strip-link:hover .proof-strip-description,.dr-site .proof-strip-link:focus-visible .proof-strip-description{color:var(--signal-dark)}.dr-site .proof-strip-disclosure{color:#6e6b64;text-align:center;max-width:760px;margin:19px auto 0;font-size:11px;line-height:1.5}.dr-site .publication-ticker{--ticker-gap:88px;border-block:1px solid var(--hairline);background:#fff;width:100%;margin:54px 0 26px;padding:34px 0;position:relative;overflow:hidden}.dr-site .ticker-viewport{width:100%;overflow:hidden}.dr-site .ticker-track{align-items:center;gap:var(--ticker-gap);width:max-content;padding:0 calc(var(--ticker-gap) / 2);margin:0;list-style:none;animation:27s linear infinite publication-marquee;display:flex}.dr-site .publication-item{flex:none}.dr-site .publication-item>a,.dr-site .publication-item>span{justify-content:center;align-items:center;width:240px;min-height:62px;text-decoration:none;display:flex}.dr-site .publication-item>a:hover,.dr-site .publication-item>a:focus-visible{outline:3px solid var(--signal);outline-offset:9px}.dr-site .publication-logo{object-fit:contain;object-position:center;filter:grayscale()contrast(1.12);width:auto;max-width:210px;height:46px;display:block}.dr-site .publication-logo--forbes{transform:scale(2.25)}@keyframes publication-marquee{to{transform:translate(-50%)}}.dr-site .letter-page{background:var(--paper);scroll-margin-top:24px}.dr-site .letter-column{width:100%;margin:0 auto;padding:78px 0 124px}.dr-site .letter-updated{border-bottom:2px solid var(--signal);letter-spacing:.12em;text-transform:uppercase;margin:0 0 34px max(24px,50% - 310px);padding:0 0 13px;font-size:13px;font-weight:800;display:inline-block}.dr-site .sales-letter{color:var(--ink)}.dr-site .letter-section{border-top:1px solid var(--hairline);width:min(100% - 48px,750px);margin-inline:auto;padding:58px 0 56px}.dr-site .letter-section--salutation{border-top:0;padding-top:0}.dr-site .letter-salutation{max-width:620px;margin:0 auto 30px;font-size:clamp(20px,1.7vw,24px);font-weight:600;line-height:1.4}.dr-site .letter-section:first-child{border-top:0;padding-top:0}.dr-site .section-title{max-width:620px;font-family:var(--display);letter-spacing:-.01em;text-transform:uppercase;text-wrap:balance;margin:0 auto 30px;font-size:clamp(48px,6vw,72px);font-weight:900;font-stretch:72%;line-height:.98}.dr-site .body-copy,.dr-site .bullet-list{letter-spacing:-.016em;font-size:clamp(18px,1.7vw,22px);line-height:1.56}.dr-site .letter-copy{max-width:620px;margin-inline:auto}.dr-site .body-copy{margin:0 0 1.45em}.dr-site .body-copy:last-child{margin-bottom:0}.dr-site .bullet-list{border-bottom:1px solid var(--hairline);margin:32px 0;padding:0;list-style:none}.dr-site .bullet-list li{border-top:1px solid var(--hairline);padding:21px 0 21px 29px;position:relative}.dr-site .bullet-list li:before{background:var(--signal);content:"";border-radius:50%;width:8px;height:8px;position:absolute;top:35px;left:3px}.dr-site .inline-proof{font-weight:800}.dr-site .evidence-note{color:#504e49;border-left:3px solid var(--signal);padding-left:20px;font-size:clamp(15px,1.35vw,18px)}.dr-site .bullet-list.evidence-note{padding-left:20px}.dr-site .letter-cta{color:#fff;background:var(--signal);border:0;border-left:7px solid var(--signal-dark);letter-spacing:.06em;text-align:left;text-transform:uppercase;justify-content:space-between;align-items:center;gap:24px;width:min(100%,560px);min-height:72px;margin:38px 0 4px;padding:0 26px;font-size:14px;font-weight:800;transition:color .16s,background-color .16s;display:flex}.dr-site .letter-cta:hover,.dr-site .letter-cta:focus-visible{color:#fff;background:var(--signal-dark)}.dr-site .cta-arrow{width:32px}@keyframes momentum-arrow{0%,to{transform:translate(0)}50%{transform:translate(8px)}}.dr-site .sales-letter--home .letter-section[data-section=you-deserve-a-guarantee-with-teeth]{border-top:0;width:100%}.dr-site .service-diagram{color:#fff;background:#121212;border-block:1px solid #2c2c2c;width:100%;padding:100px 48px 104px}.dr-site .service-diagram-inner{width:min(100%,1120px);margin:0 auto}.dr-site .service-diagram-header{text-align:center;max-width:920px;margin:0 auto}.dr-site .service-diagram-eyebrow{min-height:38px;color:var(--signal);background:#292929;border-radius:999px;align-items:center;margin:0 0 23px;padding:0 18px;display:inline-flex}.dr-site .service-diagram-title{font-family:var(--display);letter-spacing:-.018em;text-transform:uppercase;text-wrap:balance;margin:0;font-size:clamp(68px,7.7vw,106px);font-weight:900;font-stretch:72%;line-height:.89}.dr-site .service-diagram-intro{color:#c4c4c4;max-width:680px;margin:27px auto 0;font-size:clamp(17px,1.65vw,21px);line-height:1.52}.dr-site .service-diagram-media{aspect-ratio:16/9;background:#080808;border:1px solid #303030;border-radius:18px;width:100%;margin:54px 0 0;position:relative;overflow:hidden}.dr-site .service-diagram-media img{object-fit:cover;object-position:center;width:100%;height:100%;display:block}.dr-site .service-diagram--geo .service-diagram-media{background:#fff}.dr-site .service-diagram--geo .service-diagram-media img{object-fit:contain}.dr-site .service-diagram-media figcaption{color:#b7b7b7;text-align:right;background:#050505db;max-width:360px;margin:0;padding:8px 10px;font-size:10px;line-height:1.4;position:absolute;bottom:14px;right:16px}.dr-site .service-diagram-flow{grid-template-columns:repeat(4,minmax(0,1fr));gap:16px;margin:28px 0 0;padding:0;list-style:none;display:grid}.dr-site .service-diagram-step{border-top:4px solid var(--signal);background:#1d1d1d;min-height:224px;padding:24px 22px 22px;position:relative}.dr-site .service-diagram-step-number{color:var(--signal);font-family:var(--font-dr-display,"Arial Narrow"), var(--display);margin:0 0 38px;font-size:26px;line-height:1;display:block}.dr-site .service-diagram-step-copy h3{font-family:var(--display);text-transform:uppercase;margin:0;font-size:31px;font-weight:900;font-stretch:72%;line-height:.98}.dr-site .service-diagram-step-copy p{color:#bfbfbf;margin:13px 0 0;font-size:13px;line-height:1.48}.dr-site .service-diagram-step>.service-page-arrow{z-index:2;color:#fff;background:var(--signal);border:6px solid #121212;border-radius:50%;place-items:center;width:34px;height:34px;display:grid;position:absolute;top:35px;right:-25px}.dr-site .service-diagram-step>.service-page-arrow svg{width:15px}.dr-site .service-final-close{color:#fff;isolation:isolate;background:#070707;place-items:center;min-height:720px;display:grid;position:relative;overflow:hidden}.dr-site .service-final-close:before,.dr-site .service-final-close:after{z-index:-1;background:var(--signal);content:"";width:58vw;height:3px;position:absolute;transform:rotate(-10deg)}.dr-site .service-final-close:before{top:13%;right:-12%}.dr-site .service-final-close:after{bottom:14%;left:-15%}.dr-site .service-final-close-inner{text-align:center;width:min(100% - 48px,980px);padding:104px 0}.dr-site .service-final-close-eyebrow{color:var(--signal);margin:0 0 22px}.dr-site .service-final-close-title{font-family:var(--display);letter-spacing:-.02em;text-transform:uppercase;text-wrap:balance;margin:0;font-size:clamp(80px,9vw,132px);font-weight:900;font-stretch:70%;line-height:.86}.dr-site .service-final-close-body{color:#d0d0d0;max-width:720px;margin:31px auto 0;font-size:clamp(18px,1.65vw,22px);line-height:1.5}.dr-site .service-final-close-note{color:#898989;max-width:640px;margin:16px auto 0;font-size:12px;line-height:1.55}.dr-site .service-final-close-cta{color:#fff;background:var(--signal);letter-spacing:.055em;text-align:left;text-transform:uppercase;border:0;justify-content:space-between;align-items:center;gap:24px;width:min(100%,540px);min-height:76px;margin:38px auto 0;padding:0 26px;font-size:13px;font-weight:800;display:flex}.dr-site .service-final-close-cta:hover,.dr-site .service-final-close-cta:focus-visible{color:#fff;background:var(--signal-dark);outline-offset:4px;outline:3px solid #fff}.dr-site .service-final-close-cta .service-page-arrow{width:32px;animation:1.05s ease-in-out infinite momentum-arrow}.dr-site .case-showcase{color:#fff;background:#171717;border-block:1px solid #2a2a2a;width:100%;padding:96px 0 104px;overflow:hidden}.dr-site .case-showcase-heading{text-align:center;width:min(100% - 48px,1040px);margin:0 auto}.dr-site .case-showcase-kicker{min-height:42px;color:var(--signal);letter-spacing:.12em;text-transform:uppercase;background:#303030;border-radius:999px;justify-content:center;align-items:center;margin:0 0 28px;padding:0 22px;font-size:12px;font-weight:800;display:inline-flex}.dr-site .case-showcase h2{max-width:970px;font-family:var(--display);letter-spacing:-.015em;text-transform:uppercase;text-wrap:balance;margin:0 auto;font-size:clamp(72px,8vw,112px);font-weight:900;font-stretch:72%;line-height:.88}.dr-site .case-showcase-heading>p:last-child{color:#c9c9c9;max-width:620px;margin:30px auto 0;font-size:clamp(17px,1.6vw,21px);line-height:1.5}.dr-site .case-rail-shell{width:100%;margin-top:56px}.dr-site .case-rail-viewport{overscroll-behavior-inline:contain;scrollbar-width:none;cursor:grab;scroll-snap-type:none;width:100%;overflow-x:auto}.dr-site .case-rail-viewport.is-paused{scroll-snap-type:x proximity}.dr-site .case-rail-viewport::-webkit-scrollbar{display:none}.dr-site .case-rail-viewport:active{cursor:grabbing}.dr-site .case-rail-viewport:focus-visible{outline:3px solid var(--signal);outline-offset:-3px}.dr-site .case-rail-track{column-gap:18px;width:max-content;display:flex}.dr-site .case-rail-group{gap:18px;margin:0;padding:0;list-style:none;display:flex}.dr-site .case-card{aspect-ratio:3/4;scroll-snap-align:start;background:#0c0c0c;border:1px solid #333;border-radius:20px;flex:0 0 clamp(320px,23.75vw,390px);width:clamp(320px,23.75vw,390px);position:relative;overflow:hidden}.dr-site .case-card-image,.dr-site .case-card-scrim{width:100%;height:100%;position:absolute;inset:0}.dr-site .case-card-image{object-fit:cover;transition:transform .6s cubic-bezier(.2,.8,.2,1)}.dr-site .case-card:hover .case-card-image{transform:scale(1.025)}.dr-site .case-card-scrim{background:linear-gradient(#0000009e 0%,#0000000a 35%,#000000db 100%),linear-gradient(90deg,#0000002e,#0000 58%)}.dr-site .case-card-copy{z-index:1;flex-direction:column;justify-content:space-between;height:100%;padding:26px 25px 24px;display:flex;position:relative}.dr-site .case-card-client{color:#fff;letter-spacing:.1em;text-transform:uppercase;max-width:82%;margin:0;font-size:12px;font-weight:800;line-height:1.35}.dr-site .case-card-outcome h3{color:#fff;max-width:95%;font-family:var(--font-dr-display,"Arial Narrow"), var(--display);letter-spacing:0;text-transform:uppercase;margin:0;font-size:clamp(44px,4vw,56px);font-weight:400;line-height:.9}.dr-site .case-card-mechanism{color:#fff;letter-spacing:.045em;text-transform:uppercase;margin:17px 0 0;font-size:12px;font-weight:700;line-height:1.45}.dr-site .case-card-evidence{color:#c2c2c2;letter-spacing:.055em;text-transform:uppercase;margin:10px 0 0;font-size:9px;line-height:1.45}.dr-site .case-rail-control{color:#d4d4d4;letter-spacing:.07em;text-transform:uppercase;background:#252525;border:1px solid #3b3b3b;border-radius:999px;align-items:center;gap:8px;min-height:38px;margin:18px auto 0;padding:0 14px;font-size:10px;font-weight:700;display:flex}.dr-site .case-rail-control:hover,.dr-site .case-rail-control:focus-visible{color:#fff;border-color:var(--signal);outline:0}.dr-site .case-rail-control svg{width:14px;height:14px}.dr-site .case-showcase-note{color:#9d9d9d;letter-spacing:.01em;text-align:center;max-width:760px;margin:28px auto 0;padding:0 24px;font-size:11px;line-height:1.55}.dr-site .case-showcase-cta{color:#fff;background:var(--signal);letter-spacing:.055em;text-align:left;text-transform:uppercase;border:0;justify-content:space-between;align-items:center;gap:24px;width:min(100% - 48px,510px);min-height:72px;margin:36px auto 0;padding:0 24px;font-size:13px;font-weight:800;display:flex}.dr-site .case-showcase-cta:hover,.dr-site .case-showcase-cta:focus-visible{color:#fff;background:var(--signal-dark);outline-offset:4px;outline:3px solid #fff}.dr-site .case-showcase-cta .momentum-arrow{animation:1.05s ease-in-out infinite momentum-arrow}.dr-site .sales-letter--home .letter-section[data-section=you-deserve-a-guarantee-with-teeth]{border-top:9px solid var(--signal);background:#ebe8e1;padding:104px 48px}.dr-site .sales-letter--home .letter-section[data-section=you-deserve-a-guarantee-with-teeth] .section-title{text-align:center;max-width:1040px;margin-bottom:30px;font-size:clamp(68px,8vw,108px);line-height:.9}.dr-site .sales-letter--home .letter-section[data-section=you-deserve-a-guarantee-with-teeth] .letter-copy{max-width:1100px}.dr-site .sales-letter--home .letter-section[data-section=you-deserve-a-guarantee-with-teeth]>.letter-copy>.body-copy:first-child,.dr-site .sales-letter--home .letter-section[data-section=you-deserve-a-guarantee-with-teeth]>.letter-copy>.body-copy:nth-last-child(2){text-align:center;max-width:760px;margin-left:auto;margin-right:auto}.dr-site .sales-letter--home .letter-section[data-section=you-deserve-a-guarantee-with-teeth] .bullet-list{background:0 0;border:0;grid-template-columns:repeat(3,minmax(0,1fr));gap:14px;margin:50px 0;padding:0;display:grid}.dr-site .sales-letter--home .letter-section[data-section=you-deserve-a-guarantee-with-teeth] .bullet-list li{background:var(--paper);border:1px solid #c9c4ba;padding:29px 25px}.dr-site .sales-letter--home .letter-section[data-section=you-deserve-a-guarantee-with-teeth] .bullet-list li:before{top:35px;left:14px}.dr-site .sales-letter--home .letter-section[data-section=you-deserve-a-guarantee-with-teeth] .bullet-list .inline-proof:first-child{margin-bottom:10px;font-size:17px;line-height:1.3;display:block}.dr-site .sales-letter--home .letter-section[data-section=you-deserve-a-guarantee-with-teeth] .letter-cta{margin-left:auto;margin-right:auto}.dr-site .book-feature{color:#fff;background:#0c0c0c;border-block:1px solid #292929;width:100%;padding:108px 48px}.dr-site .book-feature-inner{grid-template-columns:minmax(280px,.78fr) minmax(0,1.22fr);align-items:center;gap:clamp(54px,8vw,120px);width:min(100%,1100px);margin:0 auto;display:grid}.dr-site .book-art{position:relative}.dr-site .book-art:after{filter:blur(22px);content:"";background:#0000009e;border-radius:50%;height:9%;position:absolute;bottom:3%;left:7%;right:7%}.dr-site .book-art img{z-index:1;filter:drop-shadow(0 30px 50px #00000080);width:100%;height:auto;display:block;position:relative}.dr-site .book-kicker,.dr-site .final-kicker{color:var(--signal);letter-spacing:.17em;text-transform:uppercase;margin:0 0 18px;font-size:12px;font-weight:800}.dr-site .book-copy h2{font-family:var(--display);text-transform:uppercase;margin:0;font-size:clamp(60px,7vw,96px);font-weight:900;font-stretch:70%;line-height:.9}.dr-site .book-copy>p:not(.book-kicker){color:#c5c5c5;max-width:640px;margin:30px 0 36px;font-size:clamp(18px,1.8vw,22px);line-height:1.55}.dr-site .book-link,.dr-site .final-cta{text-transform:uppercase;justify-content:space-between;align-items:center;gap:24px;text-decoration:none;display:flex}.dr-site .book-link{color:#fff;background:var(--signal-dark);letter-spacing:.07em;width:min(100%,470px);min-height:70px;padding:0 25px;font-size:13px;font-weight:800}.dr-site .final-momentum{color:#fff;border-top:3px solid var(--signal);background:#050505;place-items:center;min-height:700px;padding:110px 32px;display:grid;position:relative;overflow:hidden}.dr-site .capability-cloud{opacity:.14;align-content:space-around;gap:80px;display:grid;position:absolute;inset:0;transform:rotate(-7deg)scale(1.1)}.dr-site .capability-track{white-space:nowrap;gap:74px;width:max-content;display:flex}.dr-site .capability-track span{font-family:var(--display);text-transform:uppercase;font-size:clamp(72px,10vw,150px);font-weight:900;font-stretch:68%}.dr-site .capability-track--one{animation:44s linear infinite capability-left}.dr-site .capability-track--two{animation:48s linear infinite capability-right;transform:translate(-50%)}.dr-site .final-momentum:after{content:"";background:radial-gradient(circle,#0505054d,#050505f0 70%);position:absolute;inset:0}.dr-site .final-momentum-inner{z-index:1;text-align:center;width:min(100%,980px);position:relative}.dr-site .final-momentum h2{font-family:var(--display);text-transform:uppercase;margin:0;font-size:clamp(78px,10vw,142px);font-weight:900;font-stretch:68%;line-height:.85}.dr-site .final-momentum-inner>p:not(.final-kicker){color:#c7c7c7;max-width:760px;margin:30px auto 42px;font-size:clamp(18px,1.75vw,22px);line-height:1.5}.dr-site .final-cta{color:#fff;background:var(--signal);letter-spacing:.065em;border:0;width:min(100%,560px);min-height:76px;margin:0 auto;padding:0 28px;font-size:14px;font-weight:800}@keyframes capability-left{to{transform:translate(-50%)}}@keyframes capability-right{to{transform:translate(0)}}.dr-site .site-menu-overlay{z-index:100;color:#fff;background:#050505;outline:none;position:fixed;inset:0;overflow-y:auto}.dr-site .site-menu-topline{border-bottom:1px solid #2a2a2a;justify-content:space-between;align-items:center;width:min(100% - 72px,1360px);height:122px;margin:0 auto;display:flex}.dr-site .site-menu-wordmark{width:172px}.dr-site .site-menu-body{width:min(100% - 72px,1120px);margin:0 auto;padding:70px 0 100px}.dr-site .site-menu-eyebrow,.dr-site .modal-eyebrow{color:var(--signal);letter-spacing:.16em;text-transform:uppercase;margin:0 0 16px;font-size:12px;font-weight:800}.dr-site .site-menu-title{font-family:var(--display);text-transform:uppercase;margin:0 0 40px;font-size:clamp(72px,9vw,132px);font-weight:900;font-stretch:68%;line-height:.9}.dr-site .site-menu-list{border-top:1px solid #2a2a2a;grid-template-columns:repeat(2,minmax(0,1fr));gap:0 54px;margin:0;padding:0;list-style:none;display:grid}.dr-site .site-menu-item{border-bottom:1px solid #2a2a2a}.dr-site .site-menu-link{font-family:var(--display);text-transform:uppercase;align-items:baseline;gap:18px;padding:20px 0 17px;font-size:clamp(30px,4vw,52px);font-weight:800;font-stretch:72%;line-height:1;text-decoration:none;display:flex}.dr-site .site-menu-link:hover,.dr-site .site-menu-link:focus-visible,.dr-site .site-menu-link[aria-current=page]{color:var(--signal)}.dr-site .site-menu-index{color:#777;font-family:var(--font-dm-sans,Arial), sans-serif;letter-spacing:.1em;font-size:11px;font-weight:700}.dr-site .site-menu-review{min-height:64px;color:var(--ink);background:var(--signal);letter-spacing:.05em;text-transform:uppercase;border:0;margin-top:40px;padding:0 26px;font-size:14px;font-weight:800}.dr-site .modal-backdrop{z-index:120;background:#000000e0;place-items:center;padding:24px;display:grid;position:fixed;inset:0;overflow-y:auto}.dr-site .modal-dialog{width:min(100%,620px);max-height:calc(100vh - 48px);color:var(--ink);background:var(--paper);border-top:8px solid var(--signal);outline:none;padding:48px;position:relative;overflow-y:auto;box-shadow:0 28px 100px #000000a6}.dr-site .modal-honeypot{clip:rect(0, 0, 0, 0)!important;white-space:nowrap!important;pointer-events:none!important;border:0!important;width:1px!important;height:1px!important;margin:-1px!important;padding:0!important;position:absolute!important;overflow:hidden!important}.dr-site .modal-close{width:42px;height:42px;color:var(--ink);background:0 0;border:0;place-items:center;padding:0;display:grid;position:absolute;top:20px;right:20px}.dr-site .modal-title{max-width:500px;font-family:var(--display);text-transform:uppercase;margin:0;font-size:clamp(56px,8vw,82px);font-weight:900;font-stretch:68%;line-height:.93}.dr-site .modal-description{color:#4d4a45;margin:18px 0 30px;font-size:15px;line-height:1.55}.dr-site .modal-field{margin-bottom:20px}.dr-site .modal-label{letter-spacing:.09em;text-transform:uppercase;margin-bottom:8px;font-size:12px;font-weight:800;display:block}.dr-site .modal-input,.dr-site .modal-textarea{width:100%;color:var(--ink);background:#fff;border:1px solid #aaa59b;border-radius:0;outline:none;padding:14px 15px}.dr-site .modal-input:focus,.dr-site .modal-textarea:focus{border-color:var(--signal);box-shadow:0 0 0 2px #ff1d2f29}.dr-site .modal-input[aria-invalid=true],.dr-site .modal-textarea[aria-invalid=true]{border-color:var(--signal-dark)}.dr-site .modal-error{color:var(--signal-dark);margin-top:6px;font-size:12px;font-weight:700;display:block}.dr-site .modal-submit,.dr-site .modal-secondary{letter-spacing:.055em;text-transform:uppercase;border:0;min-height:58px;padding:0 22px;font-size:13px;font-weight:800}.dr-site .modal-submit{color:#fff;background:var(--signal)}.dr-site .modal-secondary{color:#fff;background:var(--ink)}.dr-site .modal-actions{flex-wrap:wrap;gap:12px;display:flex}.dr-site .footer-root{color:#fff;background:var(--ink);border-top:3px solid var(--signal);grid-template-columns:.9fr 1.5fr;gap:64px 90px;padding:82px max(36px,50vw - 630px);display:grid}.dr-site .footer-wordmark{width:190px}.dr-site .footer-positioning{font-family:var(--display);text-transform:uppercase;margin:24px 0 0;font-size:32px;font-weight:900;font-stretch:68%;line-height:1}.dr-site .footer-link-list{grid-template-columns:repeat(3,minmax(0,1fr));gap:14px 26px;margin:0;padding:0;list-style:none;display:grid}.dr-site .footer-link{color:#c7c7c7;letter-spacing:.06em;text-transform:uppercase;font-size:12px;font-weight:700;text-decoration:none}.dr-site .footer-link:hover,.dr-site .footer-link:focus-visible,.dr-site .footer-link[aria-current=page]{color:var(--signal)}.dr-site .footer-legal{color:#8c8c8c;border-top:1px solid #2c2c2c;grid-column:1/-1;padding-top:28px;font-size:11px;line-height:1.55}.dr-site .footer-legal p{margin:0 0 5px}.dr-site .footer-legal nav{flex-wrap:wrap;gap:8px 18px;margin-top:14px;display:flex}.dr-site .footer-legal nav a{color:#b8b8b8;text-underline-offset:3px}.dr-site .footer-legal nav a:hover,.dr-site .footer-legal nav a:focus-visible{color:#fff}.dr-site .hero--about{min-height:860px}.dr-site .hero--about .hero-inner{padding-top:86px;padding-bottom:146px}.dr-site .hero--about .hero-title{max-width:1120px;font-size:clamp(98px,10vw,158px)}.dr-site .hero--about .hero-deck{letter-spacing:-.02em;text-transform:none;max-width:790px}.dr-site .letter-page--about .letter-column{padding-bottom:0}.dr-site .about-founder,.dr-site .about-authority,.dr-site .about-publications,.dr-site .about-fit-close{width:100%;position:relative}.dr-site .about-founder{color:#fff;background:#111;border-block:1px solid #2b2b2b;padding:112px 48px 116px;overflow:hidden}.dr-site .about-founder:before{background:var(--signal);content:"";width:min(42vw,620px);height:4px;position:absolute;top:0;left:0}.dr-site .about-founder-inner{grid-template-columns:minmax(300px,.86fr) minmax(0,1.14fr);align-items:center;gap:clamp(60px,7vw,104px);width:min(100%,1120px);margin:0 auto;display:grid}.dr-site .about-founder-media{margin:0}.dr-site .about-founder-portrait{aspect-ratio:1;object-fit:cover;object-position:center top;background:#202020;border:1px solid #333;border-radius:10px;width:100%;display:block;box-shadow:0 34px 80px #00000061}.dr-site .about-founder-caption{color:#9a9a9a;letter-spacing:.11em;text-transform:uppercase;padding-top:15px;font-size:10px;font-weight:750;line-height:1.5}.dr-site .about-founder-eyebrow,.dr-site .about-authority-eyebrow,.dr-site .about-authority-book-kicker,.dr-site .about-fit-close-eyebrow{letter-spacing:.14em;text-transform:uppercase;margin:0;font-size:10px;font-weight:800;line-height:1.45}.dr-site .about-founder-eyebrow,.dr-site .about-fit-close-eyebrow{color:var(--signal)}.dr-site .about-founder-title{font-family:var(--display);letter-spacing:-.02em;text-transform:uppercase;text-wrap:balance;margin:18px 0 0;font-size:clamp(78px,8vw,112px);font-weight:900;font-stretch:70%;line-height:.86}.dr-site .about-founder-intro{color:#d0d0d0;max-width:620px;margin:29px 0 0;font-size:clamp(18px,1.6vw,21px);line-height:1.55}.dr-site .about-founder-roles{border-bottom:1px solid #343434;margin:38px 0 0;padding:0}.dr-site .about-founder-role{border-top:1px solid #343434;grid-template-columns:minmax(140px,.38fr) minmax(0,.62fr);gap:22px;padding:19px 0;display:grid}.dr-site .about-founder-role dt{color:#fff;letter-spacing:.08em;text-transform:uppercase;font-size:11px;font-weight:800;line-height:1.4}.dr-site .about-founder-role dd{color:#aaa;margin:0;font-size:13px;line-height:1.52}.dr-site .about-authority{color:var(--ink);background:var(--paper-deep);border-bottom:1px solid var(--hairline);padding:118px 48px 108px}.dr-site .about-authority-inner{width:min(100%,1120px);margin:0 auto}.dr-site .about-authority-header{text-align:center;max-width:850px;margin:0 auto}.dr-site .about-authority-eyebrow,.dr-site .about-authority-book-kicker{color:var(--signal-dark)}.dr-site .about-authority-title{font-family:var(--display);letter-spacing:-.02em;text-transform:uppercase;text-wrap:balance;margin:20px 0 0;font-size:clamp(76px,8.2vw,112px);font-weight:900;font-stretch:70%;line-height:.87}.dr-site .about-authority-intro{color:#595651;max-width:690px;margin:28px auto 0;font-size:clamp(17px,1.55vw,21px);line-height:1.55}.dr-site .about-authority-books{grid-template-columns:repeat(2,minmax(0,1fr));gap:clamp(38px,5vw,72px);margin:70px 0 0;padding:0;list-style:none;display:grid}.dr-site .about-authority-books--single{grid-template-columns:minmax(0,760px);justify-content:center}.dr-site .about-authority-book{border-top:4px solid var(--signal);grid-template-columns:minmax(150px,.43fr) minmax(0,.57fr);align-items:center;gap:clamp(24px,3vw,38px);padding-top:30px;display:grid}.dr-site .about-authority-cover-link{transition:transform .18s;display:block}.dr-site .about-authority-cover-link:hover,.dr-site .about-authority-cover-link:focus-visible{outline:3px solid var(--signal);outline-offset:7px;transform:translateY(-4px)}.dr-site .about-authority-cover{background:#ddd;width:100%;height:auto;display:block;box-shadow:0 24px 46px #0c0c0c33}.dr-site .about-authority-book-kicker{margin-bottom:14px;font-size:9px}.dr-site .about-authority-book-title{font-family:var(--display);text-transform:uppercase;margin:0;font-size:clamp(36px,3.2vw,48px);font-weight:900;font-stretch:62%;line-height:.92}.dr-site .about-authority-book-copy{min-width:0}.dr-site .about-authority-book-description{color:#56534e;margin:19px 0 0;font-size:14px;line-height:1.58}.dr-site .about-authority-book-link{color:var(--ink);letter-spacing:.09em;-webkit-text-decoration-color:var(--signal);text-decoration-color:var(--signal);text-underline-offset:6px;text-transform:uppercase;align-items:center;gap:10px;margin-top:22px;font-size:10px;font-weight:800;text-decoration-thickness:2px;display:inline-flex}.dr-site .about-authority-book-link svg{width:15px;height:15px}.dr-site .about-authority-book-link:hover,.dr-site .about-authority-book-link:focus-visible{color:var(--signal-dark)}.dr-site .about-publications{background:#0d0d0d;border-bottom:1px solid #282828;padding:42px 48px}.dr-site .about-publications-list{background:#2b2b2b;grid-template-columns:repeat(3,minmax(0,1fr));gap:1px;width:min(100%,900px);margin:0 auto;padding:0;list-style:none;display:grid}.dr-site .about-publication{background:#0d0d0d}.dr-site .about-publication-link{justify-content:center;align-items:center;min-height:88px;padding:18px 28px;display:flex}.dr-site .about-publication-link:hover,.dr-site .about-publication-link:focus-visible{outline:3px solid var(--signal);outline-offset:-3px;background:#181818}.dr-site .about-publication-logo{object-fit:contain;filter:grayscale()brightness(0)invert();opacity:.72;width:auto;max-width:180px;height:38px;transition:opacity .16s;display:block}.dr-site .about-publication-logo--forbes{height:48px;transform:scale(1.55)}.dr-site .about-publication-link:hover .about-publication-logo,.dr-site .about-publication-link:focus-visible .about-publication-logo{opacity:1}.dr-site .about-fit-close{color:#fff;border-top:4px solid var(--signal);background:#070707;place-items:center;min-height:680px;display:grid;overflow:hidden}.dr-site .about-fit-close-inner{text-align:center;width:min(100% - 48px,900px);padding:102px 0}.dr-site .about-fit-close-title{font-family:var(--display);letter-spacing:-.02em;text-transform:uppercase;text-wrap:balance;margin:21px 0 0;font-size:clamp(78px,8.7vw,124px);font-weight:900;font-stretch:70%;line-height:.87}.dr-site .about-fit-close-body{color:#cecece;max-width:690px;margin:31px auto 0;font-size:clamp(18px,1.6vw,21px);line-height:1.52}.dr-site .about-fit-close-note{color:#858585;max-width:600px;margin:16px auto 0;font-size:11px;line-height:1.55}.dr-site .about-fit-close-cta{color:#fff;background:var(--signal);letter-spacing:.055em;text-align:left;text-transform:uppercase;border:0;justify-content:space-between;align-items:center;gap:24px;width:min(100%,540px);min-height:76px;margin:38px auto 0;padding:0 26px;font-size:13px;font-weight:800;display:flex}.dr-site .about-fit-close-cta:hover,.dr-site .about-fit-close-cta:focus-visible{color:#fff;background:var(--signal-dark);outline-offset:4px;outline:3px solid #fff}.dr-site .about-fit-close-cta .about-page-arrow{width:32px;animation:1.05s ease-in-out infinite momentum-arrow}.dr-site .about-page-arrow svg{width:100%;display:block}@media (max-width:900px){.dr-site .hero{min-height:1058px}.dr-site .site-header{width:calc(100% - 40px);height:100px}.dr-site .site-wordmark-link{width:150px}.dr-site .site-menu-button-label{display:none}.dr-site .site-menu-icon{width:32px;height:32px}.dr-site .hero-inner{width:calc(100% - 40px);padding-top:128px;padding-bottom:126px}.dr-site .hero--home{min-height:max(820px,100svh)}.dr-site .hero--home .hero-inner{width:calc(100% - 40px);padding:52px 0 240px}.dr-site .hero--home .hero-title{max-width:820px;font-size:clamp(82px,13.5vw,122px)}.dr-site .hero:has(.service-artifact){min-height:max(850px,100svh)}.dr-site .hero:has(.service-artifact) .hero-inner{width:calc(100% - 40px);padding:52px 0 248px}.dr-site .hero:has(.service-artifact) .hero-title{max-width:820px;font-size:clamp(76px,13vw,116px)}.dr-site .service-artifact{width:min(100% - 48px,880px);height:490px;bottom:-278px}.dr-site .service-artifact-sheet{width:min(100%,580px);padding:36px 34px 31px}.dr-site .letter-page--service{padding-top:298px}.dr-site .hero-video-teaser{width:min(100% - 48px,780px);bottom:-260px}.dr-site .letter-page--home{padding-top:280px}.dr-site .hero-title{font-size:clamp(160px,22vw,190px);line-height:.88}.dr-site .hero--google-ads .hero-title{font-size:170px}.dr-site .site-menu-list,.dr-site .footer-root{grid-template-columns:1fr}.dr-site .footer-legal{grid-column:auto}.dr-site .book-feature-inner{grid-template-columns:minmax(240px,.8fr) minmax(0,1.2fr);gap:48px}.dr-site .service-diagram{padding:88px 32px 94px}.dr-site .service-diagram-flow{grid-template-columns:repeat(2,minmax(0,1fr))}.dr-site .service-diagram-step:nth-child(2)>.service-page-arrow{display:none}}@media (max-width:620px){.dr-site .hero{min-height:820px}.dr-site .site-header,.dr-site .site-menu-topline,.dr-site .site-menu-body{width:calc(100% - 32px)}.dr-site .site-header,.dr-site .site-menu-topline{height:88px}.dr-site .site-wordmark-link{width:142px;left:0;transform:none}.dr-site .hero-inner{text-align:left;align-items:flex-start;width:calc(100% - 32px);padding:90px 0 126px}.dr-site .hero--home{min-height:max(840px,100svh)}.dr-site .hero--home .site-header{height:88px}.dr-site .hero--home .hero-inner{text-align:center;align-items:center;width:calc(100% - 32px);padding:68px 0 214px}.dr-site .hero--home .hero-kicker{margin-bottom:17px}.dr-site .hero--home .hero-title{text-align:center;text-wrap:balance;font-size:clamp(66px,20vw,88px);line-height:.86}.dr-site .hero--home .hero-title-text{width:110%;margin-left:-5%;transform:scaleX(.91)}.dr-site .hero--home .hero-deck{text-align:center;margin-top:22px;font-size:17px;line-height:1.38}.dr-site .hero--home .hero-form{margin-top:28px}.dr-site .hero--home .hero-email-wrap{grid-template-columns:1fr;min-height:auto}.dr-site .hero--home .hero-submit{min-height:62px;margin-top:10px}.dr-site .hero--home .hero-form-note{text-align:center}.dr-site .hero--home .hero-track-record{justify-content:center;margin-top:22px}.dr-site .hero:has(.service-artifact){min-height:max(900px,100svh)}.dr-site .hero:has(.service-artifact) .site-header{height:88px}.dr-site .hero:has(.service-artifact) .hero-inner{text-align:center;align-items:center;width:calc(100% - 32px);padding:54px 0 228px}.dr-site .hero:has(.service-artifact) .hero-kicker{text-align:center;margin-bottom:17px}.dr-site .hero:has(.service-artifact) .hero-title{text-align:center;text-wrap:balance;max-width:100%;font-size:clamp(63px,19.5vw,86px);line-height:.86}.dr-site .hero:has(.service-artifact) .hero-title-text{width:120%;margin-left:-10%;transform:scaleX(.83)}.dr-site .hero:has(.service-artifact) .hero-deck{text-align:center;margin-top:20px;font-size:16px;line-height:1.4}.dr-site .hero:has(.service-artifact) .hero-form{margin-top:26px}.dr-site .hero:has(.service-artifact) .hero-email-wrap{grid-template-columns:1fr;min-height:auto}.dr-site .hero:has(.service-artifact) .hero-submit{min-height:62px;margin-top:10px}.dr-site .hero:has(.service-artifact) .hero-form-note{text-align:center}.dr-site .hero:has(.service-artifact) .hero-track-record{justify-content:center;margin-top:20px}.dr-site .service-artifact{border-radius:12px;width:calc(100% - 32px);height:420px;bottom:-210px}.dr-site .service-artifact-image{object-position:54% 50%}.dr-site .service-artifact-image-scrim{background:linear-gradient(#040404f0 0%,#040404d1 54%,#04040447 100%),linear-gradient(90deg,#04040461,#04040433)}.dr-site .service-artifact-sheet{width:100%;padding:24px 21px 20px}.dr-site .service-artifact-title{max-width:92%;font-size:44px}.dr-site .service-artifact-summary{max-width:94%;margin-top:11px;font-size:13px;line-height:1.42}.dr-site .service-artifact-fields{width:100%;margin-top:18px}.dr-site .service-artifact-field{min-height:66px;padding:11px 10px}.dr-site .service-artifact-field dd{font-size:10px}.dr-site .service-artifact-caption{max-width:100%;margin-top:7px;font-size:9px}.dr-site .letter-page--service{padding-top:230px}.dr-site .hero-video-teaser{border-radius:12px;width:calc(100% - 32px);bottom:-132px}.dr-site .hero-video-teaser p{min-height:44px;padding:0 14px;font-size:9px}.dr-site .letter-page--home{padding-top:150px}.dr-site .hero-kicker{margin-bottom:22px;font-size:11px}.dr-site .hero-title{text-wrap:initial;font-size:clamp(65px,20vw,94px);line-height:.86}.dr-site .hero--google-ads .hero-title{font-size:clamp(65px,20vw,94px)}.dr-site .hero-title-text{width:100%;margin-left:0;transform:none}.dr-site .hero-deck{text-align:left;margin-top:28px;font-size:15px;line-height:1.5}.dr-site .hero-form{margin-top:34px}.dr-site .hero-email-wrap{min-height:auto;box-shadow:none;background:0 0;border-radius:0;grid-template-columns:1fr;overflow:visible}.dr-site .hero-email,.dr-site .hero-submit{min-height:62px}.dr-site .hero-email{padding:0 18px}.dr-site .hero-submit{margin-top:10px}.dr-site .hero-track-record{justify-content:flex-start;gap:8px 0;margin-top:28px;font-size:10px}.dr-site .hero-track-record span:not(:last-child):after{margin:0 8px}.dr-site .hero-rule-top{width:72%;top:126px;right:-26%}.dr-site .hero-rule-bottom{width:70%;bottom:64px;left:-24%}.dr-site .proof-strip{margin-top:20px;margin-bottom:52px;padding:36px 16px 30px}.dr-site .proof-strip-list{grid-template-columns:repeat(2,minmax(0,1fr))}.dr-site .proof-strip-item:last-child:nth-child(odd){grid-column:1/-1}.dr-site .proof-strip-link{min-height:98px;padding:16px 10px}.dr-site .letter-column{width:100%;padding:58px 0 88px}.dr-site .letter-updated{margin-bottom:26px;margin-left:19px;font-size:11px}.dr-site .letter-section{width:calc(100% - 38px);padding:44px 0 42px}.dr-site .section-title{margin-bottom:24px;font-size:48px}.dr-site .body-copy,.dr-site .bullet-list{font-size:18px;line-height:1.58}.dr-site .letter-cta{min-height:66px;padding:0 18px;font-size:12px}.dr-site .publication-ticker{--ticker-gap:52px;margin:34px 0 14px;padding:27px 0}.dr-site .publication-item>a,.dr-site .publication-item>span{width:170px;min-height:50px}.dr-site .publication-logo{max-width:155px;height:36px}.dr-site .sales-letter--home .letter-section[data-section=you-deserve-a-guarantee-with-teeth]{width:100%;padding:72px 19px}.dr-site .sales-letter--home .letter-section[data-section=you-deserve-a-guarantee-with-teeth] .section-title{text-align:left;font-size:58px;line-height:.93}.dr-site .sales-letter--home .letter-section[data-section=you-deserve-a-guarantee-with-teeth]>.letter-copy>.body-copy:first-child,.dr-site .sales-letter--home .letter-section[data-section=you-deserve-a-guarantee-with-teeth]>.letter-copy>.body-copy:nth-last-child(2){text-align:left}.dr-site .sales-letter--home .letter-section[data-section=you-deserve-a-guarantee-with-teeth] .bullet-list{grid-template-columns:1fr;margin:34px 0}.dr-site .case-showcase{padding:68px 0 72px}.dr-site .service-diagram{padding:70px 19px 76px}.dr-site .service-diagram-header{text-align:left}.dr-site .service-diagram-eyebrow{min-height:36px;margin-bottom:20px;padding:0 15px;font-size:9px}.dr-site .service-diagram-title{font-size:clamp(54px,16vw,66px);line-height:.91}.dr-site .service-diagram-intro{margin-top:20px;font-size:17px}.dr-site .service-diagram-media{aspect-ratio:4/5;border-radius:12px;margin-top:34px}.dr-site .service-diagram-media img{object-fit:cover;object-position:center}.dr-site .service-diagram--ai-solutions .service-diagram-media{aspect-ratio:3/2}.dr-site .service-diagram--ai-solutions .service-diagram-media img{object-fit:contain}.dr-site .service-diagram--geo .service-diagram-media{aspect-ratio:4/3}.dr-site .service-diagram--geo .service-diagram-media img{object-fit:cover;object-position:67% 50%}.dr-site .service-diagram-media figcaption{max-width:calc(100% - 18px);font-size:9px;bottom:9px;right:9px}.dr-site .service-diagram-flow{grid-template-columns:1fr;gap:12px;margin-top:18px}.dr-site .service-diagram-step{border-top-width:3px;grid-template-columns:44px minmax(0,1fr);min-height:0;padding:21px 18px;display:grid}.dr-site .service-diagram-step-number{margin:1px 0 0;font-size:23px}.dr-site .service-diagram-step-copy h3{font-size:27px}.dr-site .service-diagram-step-copy p{margin-top:9px;font-size:12px}.dr-site .service-diagram-step>.service-page-arrow{display:none}.dr-site .service-final-close{min-height:650px}.dr-site .service-final-close-inner{text-align:left;width:calc(100% - 38px);padding:88px 0}.dr-site .service-final-close-title{font-size:clamp(68px,20vw,82px);line-height:.87}.dr-site .service-final-close-body,.dr-site .service-final-close-note{margin-left:0;margin-right:0}.dr-site .service-final-close-body{margin-top:25px;font-size:18px}.dr-site .service-final-close-cta{width:100%;min-height:70px;margin-top:31px;padding:0 19px;font-size:12px}.dr-site .case-showcase-heading{text-align:left;width:calc(100% - 38px)}.dr-site .case-showcase-kicker{min-height:38px;margin-bottom:23px;padding:0 17px;font-size:10px}.dr-site .case-showcase h2{text-wrap:balance;font-size:clamp(52px,16vw,58px);line-height:.9}.dr-site .case-showcase-heading>p:last-child{margin-top:22px;font-size:17px}.dr-site .case-rail-shell{margin-top:36px}.dr-site .case-rail-track,.dr-site .case-rail-group{gap:14px}.dr-site .case-card{border-radius:16px;flex-basis:min(78vw,310px);width:min(78vw,310px)}.dr-site .case-card-copy{padding:22px 20px 20px}.dr-site .case-card-outcome h3{font-size:43px}.dr-site .case-card-mechanism{font-size:10px}.dr-site .case-showcase-note{text-align:left;margin-top:24px;padding:0 19px}.dr-site .case-showcase-cta{width:calc(100% - 38px);min-height:68px;margin-top:30px;padding:0 18px;font-size:12px}.dr-site .book-feature{padding:72px 19px}.dr-site .book-feature-inner{grid-template-columns:1fr;gap:44px}.dr-site .book-art{width:min(82%,340px);margin:0 auto}.dr-site .book-copy h2{font-size:61px}.dr-site .final-momentum{min-height:650px;padding:90px 19px}.dr-site .final-momentum h2{font-size:72px;line-height:.88}.dr-site .final-cta{text-align:left;min-height:70px;padding:0 20px;font-size:12px}.dr-site .site-menu-body{padding:54px 0 80px}.dr-site .site-menu-title{font-size:68px}.dr-site .site-menu-link{font-size:38px}.dr-site .modal-backdrop{align-items:start;padding:12px}.dr-site .modal-dialog{max-height:calc(100vh - 24px);padding:42px 24px 28px}.dr-site .modal-title{font-size:58px}.dr-site .footer-root{gap:46px;padding:64px 20px}.dr-site .footer-link-list{grid-template-columns:repeat(2,minmax(0,1fr))}}@media (max-width:900px){.dr-site .hero--about{min-height:820px}.dr-site .hero--about .hero-inner{padding:108px 0 140px}.dr-site .hero--about .hero-title{font-size:clamp(88px,15vw,132px)}.dr-site .about-founder,.dr-site .about-authority{padding-inline:32px}.dr-site .about-founder-inner{grid-template-columns:minmax(240px,.82fr) minmax(0,1.18fr);gap:44px}.dr-site .about-founder-title{font-size:clamp(68px,9.5vw,88px)}.dr-site .about-founder-role{grid-template-columns:1fr;gap:8px}.dr-site .about-authority-books{grid-template-columns:minmax(0,760px);justify-content:center}.dr-site .about-authority-book{grid-template-columns:minmax(170px,.34fr) minmax(0,.66fr)}}@media (max-width:620px){.dr-site .hero--about{min-height:800px}.dr-site .hero--about .hero-inner{padding:88px 0 124px}.dr-site .hero--about .hero-title{text-align:left;max-width:100%;font-size:clamp(66px,19vw,90px)}.dr-site .hero--about .hero-deck{max-width:100%;margin-top:25px}.dr-site .about-founder{padding:78px 20px 82px}.dr-site .about-founder-inner{grid-template-columns:1fr;gap:45px}.dr-site .about-founder-media{width:min(100%,390px)}.dr-site .about-founder-title{font-size:clamp(67px,20vw,82px)}.dr-site .about-founder-intro{font-size:18px}.dr-site .about-founder-role{padding:17px 0}.dr-site .about-authority{padding:82px 20px 78px}.dr-site .about-authority-header{text-align:left}.dr-site .about-authority-title{font-size:clamp(63px,19vw,80px)}.dr-site .about-authority-intro{margin-inline:0;font-size:17px}.dr-site .about-authority-books{gap:58px;margin-top:48px}.dr-site .about-authority-book{grid-template-columns:minmax(105px,.35fr) minmax(0,.65fr);align-items:start;gap:20px;padding-top:22px}.dr-site .about-authority-book-title{font-size:clamp(29px,8.2vw,34px);line-height:.96}.dr-site .about-authority-book-description{margin-top:13px;font-size:12px}.dr-site .about-authority-book-link{margin-top:15px}.dr-site .about-publications{padding:26px 16px}.dr-site .about-publication-link{min-height:72px;padding:14px 11px}.dr-site .about-publication-logo{max-width:92px;height:26px}.dr-site .about-publication-logo--forbes{height:32px;transform:scale(1.3)}.dr-site .about-fit-close{min-height:650px}.dr-site .about-fit-close-inner{text-align:left;width:calc(100% - 40px);padding:84px 0}.dr-site .about-fit-close-title{font-size:clamp(56px,16.5vw,70px)}.dr-site .about-fit-close-body,.dr-site .about-fit-close-note{margin-inline:0}.dr-site .about-fit-close-cta{width:100%;margin-inline:0}}.dr-site .hero--seo-los-angeles{isolation:isolate;background:linear-gradient(#05050594 0%,#050505a8 52%,#050505eb 100%),radial-gradient(circle at 50% 38%,#0505051f,#050505b8 82%),url(/assets/locations/seo-los-angeles.jpg) 50% 46%/cover no-repeat;min-height:clamp(850px,100svh,940px);overflow:visible}.dr-site .hero--seo-los-angeles .site-header{height:96px}.dr-site .hero--seo-los-angeles .hero-rule-top{top:120px}.dr-site .hero--seo-los-angeles .hero-inner{width:min(100% - 64px,1180px);padding:40px 0 246px}.dr-site .hero--seo-los-angeles .hero-kicker{margin:15px 0 18px}.dr-site .location-breadcrumbs{width:min(100%,900px);margin:0 auto}.dr-site .location-breadcrumbs ol{flex-wrap:wrap;justify-content:center;gap:7px 0;margin:0;padding:0;list-style:none;display:flex}.dr-site .location-breadcrumbs li{color:#aaa;letter-spacing:.08em;text-transform:uppercase;align-items:center;font-size:10px;font-weight:750;line-height:1.4;display:inline-flex}.dr-site .location-breadcrumbs li:not(:last-child):after{color:var(--signal);content:"/";margin:0 9px}.dr-site .location-breadcrumbs a{color:#c8c8c8;text-decoration:none}.dr-site .location-breadcrumbs a:hover,.dr-site .location-breadcrumbs a:focus-visible{color:#fff;text-decoration:underline;-webkit-text-decoration-color:var(--signal);text-decoration-color:var(--signal);text-underline-offset:4px}.dr-site .hero--seo-los-angeles .hero-title{max-width:1140px;font-size:clamp(72px,8.3vw,118px);line-height:.88}.dr-site .hero--seo-los-angeles .hero-title-text{width:100%;margin-left:0;transform:none}.dr-site .hero--seo-los-angeles .hero-deck{letter-spacing:-.02em;text-transform:none;max-width:740px;margin-top:24px;font-size:clamp(18px,1.55vw,22px);font-weight:500;line-height:1.4}.dr-site .hero--seo-los-angeles .hero-form{margin-top:30px}.dr-site .hero--seo-los-angeles .hero-email-wrap{border-radius:10px;grid-template-columns:minmax(0,1fr) 310px;min-height:72px}.dr-site .hero--seo-los-angeles .hero-track-record{margin-top:22px}.dr-site .location-market-artifact{z-index:6;color:#fff;background:linear-gradient(128deg,#191919fa,#060606fa),#090909;border:1px solid #fff3;border-radius:18px;width:min(100% - 64px,980px);min-height:430px;padding:38px 40px 26px;position:absolute;bottom:-270px;left:50%;overflow:hidden;transform:translate(-50%);box-shadow:0 34px 100px #00000094}.dr-site .location-market-artifact:before,.dr-site .location-market-artifact:after{background:var(--signal);content:"";width:430px;height:2px;position:absolute;transform:rotate(-12deg)}.dr-site .location-market-artifact:before{top:42px;right:-180px}.dr-site .location-market-artifact:after{bottom:36px;left:-210px}.dr-site .location-market-artifact-head,.dr-site .location-market-artifact-grid,.dr-site .location-market-artifact-note{z-index:1;position:relative}.dr-site .location-market-artifact-head p,.dr-site .location-breakout-eyebrow,.dr-site .location-final-close-eyebrow,.dr-site .location-index-nav-title{color:var(--signal);letter-spacing:.14em;text-transform:uppercase;margin:0;font-size:11px;font-weight:800;line-height:1.4}.dr-site .location-market-artifact-head h2{font-family:var(--display);letter-spacing:-.01em;text-transform:uppercase;margin:10px 0 0;font-size:clamp(46px,5.4vw,68px);font-weight:900;font-stretch:72%;line-height:.92}.dr-site .location-market-artifact-grid{background:#353535;grid-template-columns:repeat(4,minmax(0,1fr));gap:1px;margin:28px 0 0;padding:1px;list-style:none;display:grid}.dr-site .location-market-artifact-grid li{background:#0a0a0af0;flex-direction:column;min-height:118px;padding:17px 16px;display:flex}.dr-site .location-market-index{color:var(--signal);letter-spacing:.12em;font-size:10px;font-weight:800}.dr-site .location-market-artifact-grid strong{font-family:var(--display);text-transform:uppercase;margin-top:15px;font-size:28px;font-weight:900;font-stretch:72%;line-height:.95}.dr-site .location-market-artifact-grid li>span:last-child{color:#a9a9a9;margin-top:8px;font-size:10px;font-weight:650;line-height:1.4}.dr-site .location-market-artifact-note{color:#8d8d8d;margin:13px 0 0;font-size:10px;line-height:1.4}.dr-site .letter-page--location{padding-top:290px}.dr-site .sales-letter--seo-los-angeles .letter-section--salutation{padding-top:0}.dr-site .location-market-breakout,.dr-site .location-search-path{width:100vw;margin-left:-50vw;position:relative;left:50%}.dr-site .location-market-breakout{color:#fff;background:#0a0a0a;padding:104px 32px 112px}.dr-site .location-market-breakout-inner,.dr-site .location-search-path-inner,.dr-site .location-faq-inner,.dr-site .location-index-inner,.dr-site .location-final-close-inner{width:min(100%,1180px);margin:0 auto}.dr-site .location-market-breakout header,.dr-site .location-search-path header,.dr-site .location-faq header{text-align:center;max-width:900px;margin:0 auto}.dr-site .location-market-breakout header h2,.dr-site .location-search-path header h2,.dr-site .location-faq header h2,.dr-site .location-index h2,.dr-site .location-final-close h2{font-family:var(--display);letter-spacing:-.012em;text-transform:uppercase;text-wrap:balance;margin:18px 0 0;font-size:clamp(64px,7.8vw,104px);font-weight:900;font-stretch:72%;line-height:.9}.dr-site .location-market-breakout header>p:last-child,.dr-site .location-search-path header>p:last-child,.dr-site .location-index-inner>div>p{color:#b7b7b7;max-width:720px;margin:24px auto 0;font-size:18px;line-height:1.55}.dr-site .location-market-list{background:#383838;grid-template-columns:repeat(4,minmax(0,1fr));gap:1px;margin:58px 0 0;padding:1px;list-style:none;display:grid}.dr-site .location-market-list li{background:#121212;min-height:300px;padding:26px 24px 28px}.dr-site .location-market-list li>span{color:var(--signal);letter-spacing:.12em;font-size:11px;font-weight:800}.dr-site .location-market-list h3,.dr-site .location-search-path-flow h3{font-family:var(--display);text-transform:uppercase;margin:58px 0 0;font-size:40px;font-weight:900;font-stretch:72%;line-height:.92}.dr-site .location-market-list p{color:#8e8e8e;min-height:44px;margin:14px 0 20px;font-size:12px;line-height:1.45}.dr-site .location-market-list strong{color:#fff;font-size:14px;line-height:1.5;display:block}.dr-site .location-search-path{color:var(--ink);background:#ebe8e1;padding:100px 32px 108px}.dr-site .location-search-path .location-breakout-eyebrow,.dr-site .location-faq .location-breakout-eyebrow,.dr-site .location-index .location-breakout-eyebrow{color:var(--signal-dark)}.dr-site .location-search-path header>p:last-child{color:#514e48}.dr-site .location-search-path-flow{border-block:1px solid #c7c2b9;grid-template-columns:repeat(5,minmax(0,1fr));gap:0;margin:60px 0 0;padding:0;list-style:none;display:grid}.dr-site .location-search-path-flow li{border-right:1px solid #c7c2b9;min-height:230px;padding:26px 24px;position:relative}.dr-site .location-search-path-flow li:last-child{border-right:0}.dr-site .location-path-number{color:var(--signal-dark);letter-spacing:.12em;font-size:11px;font-weight:800}.dr-site .location-search-path-flow h3{margin-top:52px;font-size:34px}.dr-site .location-search-path-flow p{color:#5e5a53;margin:12px 0 0;font-size:13px;line-height:1.45}.dr-site .location-page-arrow{justify-content:center;align-items:center;width:28px;height:28px;display:inline-flex}.dr-site .location-page-arrow svg{width:100%;height:auto;display:block}.dr-site .location-search-path-flow .location-page-arrow{z-index:2;color:#fff;background:var(--signal-dark);border-radius:50%;width:29px;height:29px;padding:6px;position:absolute;top:50%;right:-15px;transform:translateY(-50%)}.dr-site .location-faq{color:var(--ink);background:var(--paper);border-top:1px solid var(--hairline);padding:112px 32px 120px}.dr-site .location-faq-list{border-bottom:1px solid var(--hairline);max-width:900px;margin:58px auto 0}.dr-site .location-faq-list details{border-top:1px solid var(--hairline)}.dr-site .location-faq-list summary{cursor:pointer;padding:28px 60px 28px 0;font-size:clamp(20px,2vw,26px);font-weight:760;line-height:1.3;list-style:none;position:relative}.dr-site .location-faq-list summary::-webkit-details-marker{display:none}.dr-site .location-faq-list summary:after{color:var(--signal-dark);content:"+";font-size:32px;font-weight:400;position:absolute;top:50%;right:5px;transform:translateY(-50%)}.dr-site .location-faq-list details[open] summary:after{content:"−"}.dr-site .location-faq-list details p{color:#4e4b46;max-width:720px;margin:0;padding:0 0 30px;font-size:18px;line-height:1.65}.dr-site .location-index{color:var(--ink);background:#e6e2da;padding:100px 32px 108px}.dr-site .location-index-inner{grid-template-columns:minmax(0,1.25fr) minmax(320px,.75fr);align-items:start;gap:80px;display:grid}.dr-site .location-index h2{max-width:720px;font-size:clamp(58px,6.5vw,88px)}.dr-site .location-index-inner>div>p{color:#56524c;margin-left:0}.dr-site .location-area-list{flex-wrap:wrap;gap:8px;margin:30px 0 0;padding:0;list-style:none;display:flex}.dr-site .location-area-list li{color:#34312d;letter-spacing:.04em;text-transform:uppercase;background:#ffffff94;border:1px solid #cbc5bb;padding:9px 12px;font-size:11px;font-weight:750}.dr-site .location-market-network{flex-wrap:wrap;gap:8px 18px;margin-top:22px;display:flex}.dr-site .location-market-network a{color:#59554e;text-underline-offset:4px;font-size:12px;font-weight:720}.dr-site .location-market-network a:hover,.dr-site .location-market-network a:focus-visible{color:var(--signal-dark)}.dr-site .location-index nav{padding-top:7px}.dr-site .location-index-nav-title{color:#4f4b45}.dr-site .location-related-list{border-bottom:1px solid #bdb7ad;margin:20px 0 0;padding:0;list-style:none}.dr-site .location-related-list li{border-top:1px solid #bdb7ad}.dr-site .location-related-list a{min-height:66px;color:var(--ink);justify-content:space-between;align-items:center;gap:20px;font-size:15px;font-weight:750;text-decoration:none;display:flex}.dr-site .location-related-list a:hover,.dr-site .location-related-list a:focus-visible{color:var(--signal-dark)}.dr-site .location-related-list .location-page-arrow{width:22px;height:22px}.dr-site .location-final-close{color:#fff;border-top:3px solid var(--signal);background:#050505;align-items:center;min-height:700px;padding:110px 32px;display:flex;position:relative;overflow:hidden}.dr-site .location-final-close:before{color:#ffffff09;content:"LOS ANGELES SEO";font-family:var(--display);white-space:nowrap;font-size:clamp(120px,18vw,280px);font-weight:900;font-stretch:72%;line-height:.8;position:absolute;top:18%;left:-6%;transform:rotate(-8deg)}.dr-site .location-final-close-inner{z-index:1;text-align:center;position:relative}.dr-site .location-final-close h2{max-width:940px;margin-inline:auto}.dr-site .location-final-close-inner>p:not(.location-final-close-eyebrow){color:#b8b8b8;max-width:620px;margin:26px auto 0;font-size:19px;line-height:1.55}.dr-site .location-final-close button{color:#fff;background:var(--signal-dark);letter-spacing:.03em;text-align:left;text-transform:uppercase;border:0;grid-template-columns:1fr auto;align-items:center;gap:20px;width:min(100%,600px);min-height:76px;margin:38px auto 0;padding:0 26px 0 30px;font-size:14px;font-weight:850;display:grid}.dr-site .location-final-close button:hover,.dr-site .location-final-close button:focus-visible{background:#bd0010}.dr-site .location-final-close button .location-page-arrow{animation:1.15s ease-in-out infinite momentum-arrow}@media (max-width:900px){.dr-site .hero--seo-los-angeles{min-height:max(900px,100svh)}.dr-site .hero--seo-los-angeles .hero-inner{width:calc(100% - 40px);padding:52px 0 244px}.dr-site .hero--seo-los-angeles .hero-title{max-width:820px;font-size:clamp(68px,11.5vw,100px)}.dr-site .location-market-artifact{width:min(100% - 48px,880px);min-height:410px;padding:34px 30px 24px;bottom:-250px}.dr-site .letter-page--location{padding-top:270px}.dr-site .location-market-list{grid-template-columns:repeat(2,minmax(0,1fr))}.dr-site .location-market-list li{min-height:250px}.dr-site .location-search-path-flow{border:1px solid #c7c2b9;grid-template-columns:repeat(2,minmax(0,1fr))}.dr-site .location-search-path-flow li{border-bottom:1px solid #c7c2b9}.dr-site .location-search-path-flow li:nth-child(2n){border-right:0}.dr-site .location-search-path-flow li:last-child{border-bottom:0;grid-column:1/-1}.dr-site .location-search-path-flow .location-page-arrow{display:none}.dr-site .location-index-inner{grid-template-columns:1fr;gap:58px}}@media (max-width:620px){.dr-site .hero--seo-los-angeles{background-position:58% 46%;min-height:max(910px,100svh)}.dr-site .hero--seo-los-angeles .site-header{height:88px}.dr-site .hero--seo-los-angeles .hero-inner{text-align:center;align-items:center;width:calc(100% - 32px);padding:54px 0 210px}.dr-site .hero--seo-los-angeles .hero-kicker{text-align:center;margin:13px 0 16px}.dr-site .location-breadcrumbs{display:none}.dr-site .hero--seo-los-angeles .hero-title{text-align:center;text-wrap:balance;font-size:clamp(53px,15.5vw,70px);line-height:.88}.dr-site .hero--seo-los-angeles .hero-deck{text-align:center;margin-top:20px;font-size:16px;line-height:1.42}.dr-site .hero--seo-los-angeles .hero-form{margin-top:25px}.dr-site .hero--seo-los-angeles .hero-email-wrap{grid-template-columns:1fr;min-height:auto}.dr-site .hero--seo-los-angeles .hero-submit{min-height:62px;margin-top:10px}.dr-site .hero--seo-los-angeles .hero-form-note{text-align:center}.dr-site .hero--seo-los-angeles .hero-track-record{justify-content:center;margin-top:20px}.dr-site .location-market-artifact{border-radius:12px;width:calc(100% - 32px);min-height:330px;padding:23px 20px 18px;bottom:-175px}.dr-site .location-market-artifact-head h2{font-size:42px}.dr-site .location-market-artifact-grid{grid-template-columns:repeat(2,minmax(0,1fr));margin-top:19px}.dr-site .location-market-artifact-grid li{min-height:77px;padding:10px 11px}.dr-site .location-market-index,.dr-site .location-market-artifact-grid li>span:last-child,.dr-site .location-market-artifact-note{display:none}.dr-site .location-market-artifact-grid strong{margin-top:0;font-size:24px}.dr-site .letter-page--location{padding-top:195px}.dr-site .location-market-breakout,.dr-site .location-search-path,.dr-site .location-faq,.dr-site .location-index{padding:76px 19px 82px}.dr-site .location-market-breakout header,.dr-site .location-search-path header,.dr-site .location-faq header{text-align:left}.dr-site .location-market-breakout header h2,.dr-site .location-search-path header h2,.dr-site .location-faq header h2,.dr-site .location-index h2,.dr-site .location-final-close h2{font-size:clamp(52px,15.5vw,66px)}.dr-site .location-market-breakout header>p:last-child,.dr-site .location-search-path header>p:last-child,.dr-site .location-index-inner>div>p{margin-left:0;font-size:16px}.dr-site .location-market-list{grid-template-columns:1fr;margin-top:38px}.dr-site .location-market-list li{min-height:auto;padding:23px 20px 25px}.dr-site .location-market-list h3{margin-top:30px}.dr-site .location-market-list p{min-height:0}.dr-site .location-search-path-flow{grid-template-columns:1fr;margin-top:38px}.dr-site .location-search-path-flow li,.dr-site .location-search-path-flow li:nth-child(2n),.dr-site .location-search-path-flow li:last-child{border-bottom:1px solid #c7c2b9;border-right:0;grid-column:auto;min-height:150px;padding:20px}.dr-site .location-search-path-flow li:last-child{border-bottom:0}.dr-site .location-search-path-flow h3{margin-top:28px}.dr-site .location-faq-list{margin-top:38px}.dr-site .location-faq-list summary{padding:23px 46px 23px 0;font-size:19px}.dr-site .location-faq-list details p{padding-bottom:25px;font-size:16px}.dr-site .location-index-inner{gap:48px}.dr-site .location-final-close{min-height:620px;padding:86px 20px}.dr-site .location-final-close-inner{text-align:left}.dr-site .location-final-close h2,.dr-site .location-final-close-inner>p:not(.location-final-close-eyebrow){margin-left:0}.dr-site .location-final-close-inner>p:not(.location-final-close-eyebrow){font-size:17px}.dr-site .location-final-close button{width:100%;min-height:68px;margin-left:0;padding:0 18px 0 20px;font-size:12px}}@media (prefers-reduced-motion:reduce){.dr-site *,.dr-site :before,.dr-site :after{scroll-behavior:auto!important;transition-duration:.01ms!important}.dr-site .ticker-track,.dr-site .capability-track,.dr-site .case-showcase-cta .momentum-arrow,.dr-site .hero-submit .momentum-arrow,.dr-site .letter-cta .cta-arrow,.dr-site .book-link .momentum-arrow,.dr-site .final-cta .momentum-arrow,.dr-site .service-final-close-cta .service-page-arrow,.dr-site .about-fit-close-cta .about-page-arrow,.dr-site .location-final-close button .location-page-arrow{animation:none!important}.dr-site .case-rail-group--duplicate{display:none}}.dr-site .dr-skip-link{z-index:10000;color:#050505;background:#fff;border:2px solid #050505;padding:12px 16px;transition:transform .16s;position:fixed;top:12px;left:12px;transform:translateY(-180%)}.dr-site .dr-skip-link:focus{transform:translateY(0)}.dr-site .modal-consent{gap:8px;margin:4px 0 6px;display:grid}.dr-site .modal-consent label{color:#222;align-items:flex-start;gap:10px;font-size:15px;line-height:1.45;display:flex}.dr-site .modal-consent input{width:20px;height:20px;accent-color:var(--signal-dark);flex:none;margin:1px 0 0}.dr-site .modal-submit:disabled{cursor:wait;opacity:.66}.dr-site .hero-submit,.dr-site .letter-cta,.dr-site .case-showcase-cta,.dr-site .final-cta,.dr-site .service-final-close-cta,.dr-site .about-fit-close-cta,.dr-site .modal-submit{color:#fff}
