Xpand Digital

  • SEARCH

HOW WE HELPED
BIG GIRLS DON'T CRY
TO BOOST THIER
ONLINE SALES

15m7-bbc

Case Study Overview

Big Girls Don’t Cry (Anymore) was founded in Brisbane in 1992, after discovering that larger women were being ignored by the Australian mainstream lingerie manufacturers. Big Girls Don’t Cry has now formed into a leading lingerie store for Australia and New Zealand where customers can shop a range of lingerie and swimwear for all shapes and sizes.

CHA
LLEN
GES

Challenges We
Encountered

  • Poorly converting Google Ad account just breaking even
  • Outdated CMS with terrible technical SEO crawlability
  • Weak backlink profile with outdated spammy links.

Challenges We
Encountered

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Our Action Plan

Our team of search data Xperts used a combination of SEO best practices to devise a strategy to saturate the market for product based search terms. We performed a detailed analysis of the website and the competitor landscape to nail in and refine link building and content strategy opportunities. By using our R&D we were able to skyrocket top ranking positions that delivered high quality traffic by targeting and focusing on quality Domain Authority links. This focus on branded terms helped to drive not just traffic, but buyers. 

After delivering solid results over 12 months, we xcelerated and super charged the sales further. Over a 6 month period we refined and scaled the underperforming Google Ads account to deliver a 11.5 times return on investment, whilst also growing top line revenue.

Our Action Plan

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ACT
ION
PLAN

Results

1

82 to 189 Top 3 Ranking Positions in 24 Months

 

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2

320% Organic Traffic Growth in 12 Months

 

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3

140% YOY Revenue Growth

 

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4

11.5 times return on ad spend after 6 months of Google Ads management

 

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dolor sit amet

1

82 to 189 Top 3 Ranking Positions in 24 Months

2

320% Organic Traffic Growth in 12 Months

3

140% YOY Revenue Growth

4

11.5 times return on ad spend after 6 months of Google Ads management

How To Generate
Unlimited Leads

We have helped hundreds of businesses, generate millions of dollars in sales with
the 4 strategies outlined in this report. Whether you are a local business or a national company, download this report now and put these strategies into action before your competitors do. 

DOWNLOAD EBOOK NOW