Google AdWords has been a platform of choice for many businesses due to the amazing outcomes it can deliver, for new or established businesses at a low cost. AdWords is highly visible, helping not only your brand exposure but also generates traffic that are highly targeted consumers who are ready to buy.
People who land on your website from Google AdWords are 50% more likely to buy something than those who click through organic search rankings. Also around 2 in 3 people who are searching for products are ready for purchase and will click on the paid ads. Your branding can also benefit as well, with studies showing that Google AdWords can improve brand awareness by 80%.
Google AdWords is great for all business types and sizes. Even if your PPC account is delivering good results, improving metrics such as the click through rate or lowering the average cost per click can create some amazing outcomes. There are always opportunities to optimize your PPC account.
PPC is something that can be mastered in a small amount of time and can be quite overwhelming if you don’t know what you’re doing. You need to rely on specialists, qualified in Google AdWords that can shape and refine targeted campaigns that zero in on people who have their credit card waiting in hand.
At Xpand Digital, we go above and beyond the basics of managing Google Ads with every account. We make sure that the whole search experience is relevant. From your landing pages to our killer ad copy and design. We monitor your metrics to deliver time and time again on your google AdWords advertising spend.