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SEO Hobart

To say digital marketing and Search Engine Optimisation are important is understatement of the century!

In 2021 and beyond, in our opinion, if you are an eCommerce or local business, there really isn’t an option but to have a personally tailored digital marketing & SEO Strategy for your business.

Here are some statistics from Google that will blow your mind:

● 76% of people who search on their smartphones for something nearby visit a business within a day.

● 28% of searches for something nearby result in a purchase.

● 54% of smartphone users search for business hours and 53% search for directions to a local store.

● Where to buy” + “near me” mobile queries have grown by over 200% from 2017–2019.

● Mobile searches for “store open near me” (e.g., “grocery store open near me”) have grown by over
250% from 2017–2019.

Xpand Digital has been in the SEO and online marketing space for over 6 years and has helped hundreds of small businesses achieve significant growth through search engine optimization.

To read more about our business click here.

To see our amazing case studies click here.

The pricing of SEO campaigns always tends to vary depending on which agency you speak to and how many resources you’re willing to invest in your campaign. Knowing exactly how much to spend on SEO will allow you to understand how much competition you’re up against in your industry, as well as providing you with insight on what type of results to expect compared to your campaign budget.

At Xpand Digital, we use a proprietary formula based on a wide range of metrics to ensure success for your SEO campaign and your business. One of the main factors we consider is how much competition and what level of investment you need in your campaign in order to get the results you’re after.

No we are not the cheapest, and we won’t ever be. We are focussed on delivering world class results, and are considered the best SEO Agency in the region. We have only achieved this status by ensuring we give each and every client the time, attention and quality workmanship required to drive real results.

If you are focussing on finding the cheapest SEO company, then put simply you won’t get the results you are after, and you may even end up with more damage than good.

SEO requires an immense amount of time, and resources to get right. The less you pay, the less time and effort your agency is able to dedicate to your campaign, resulting in lackluster results. Sure, its possible to get some quick wins by ranking for some keywords that no one searches for, but if you want exposure to the terms you ideal customers are searching for, these are competitive and require work to rank for.

While each marketing channel may have it’s own strengths and weaknesses, SEO is a class above the rest when it comes to getting customers as cheaply as possible. The 1st position on page 1 of google gets around 30% of all search traffic for a query on average, the 2nd position gets around 15% and the 3rd position around 7.5%. The bottom of page one receives about 0.25% of the search traffic. Having a large amount of traffic on your site compared to your competition, will set your business apart and ensure business growth long term and position capital recruit in a position of dominance in the market place.

Research shows that compared to other methods of generating leads, SEO provides the cheapest cost per lead when in a dominant position in search results. Search Engine Journal reports that inbound leads close at a rate 7x that of outbound lead generation methods. Meaning that you can get more leads at a cheaper rate with less work.

Aside from lead generation, SEO serves a branding purpose as well. Having your website listed at the top of the search engine results page will create the effect and appearance that your business is the ‘go-to’ in the industry. Meaning that customers will have more trust in your brand, leading to higher conversion rates and a multiplier effect through word of mouth.

All in all, SEO is a crucial building block that is important to achieving dominance in any industry, working alongside other channels and methods of lead generation and awareness building. SEO will allow you to lower the costs of other advertising channels, as well as create a new stream of lead generation.

A lot of the terminology and jargon around SEO tends to be confusing. SEO evolved from the world of web development and software development, and a lot of the terminology evolved with it. We take the time to ensure that everything to do with your campaign is easy to understand and to the point. Small business owners are busy, so we don’t overcomplicate things.

As leading SEO experts, our job is to help simplify what search engine optimisation is, how it works and how it will help your business. Think of us as your guide to understanding seo services.

The core to remember is that SEO is all about growing your website traffic by using search engine optimization SEO to increase your visibility as a part of your marketing strategy.

SEO is typically considered a medium to long term investment. While it’s often very difficult to judge an exact timeframe to a specific website, over the past couple years of widely successful campaigns, our SEO Experts have developed a multi-varied scientific formula that allows us to keep results to a reasonably consistent time frame. What we typically see in the first 3 months of your campaign is that google will notice the SEO campaign strategy we implement and therefore see a bump in rankings. At months 6-7, we typically see you generating enough traffic and leads via the website to be ROI positive on the campaign.

By month 12-14, that’s when you’ll see the most amount of growth in your campaign, often ROI is several times higher by this stage due to the increased traffic and leads. The reason why it takes 12 months to reach strong results of your campaign is due to the way Google sets rules about how it ranks websites. Google’s job is to make sure that the websites that show up when you enter a search are relevant, useful, trusted, and provide a great search experience, and the job of our SEO experts is to help provide this with your site.

Bottom line, Google will identify if someone is trying to game the system with SEO, and penalise that website so fewer people see it. While we always want to make sure we get results as quickly as possible for our partners, we must play by the rules dictated by Google’s algorithm. That way, we can lower the risk of a negative event occurring, while also ensuring you get the results you deserve from your search engine strategy.

An SEO campaign is the process of adapting a website to be relevant and trustworthy for a search term. This happens in two parts. The first part, called On-Site SEO, is all about content. Google’s algorithm rewards website content that helps the reader answer their question or assist in finding what they’re after. Google’s uses artificial intelligence to scan website content to judge trustworthiness and accuracy. We specialise in ensuring that your content is positioned to ensure results for your campaign and your business. The second stage of SEO, called Off-Page, is what makes us the  best SEO Brisbane, is all about authority through backlinks.

A backlink is when one website links to another. Commonly you’ll find these connections in news articles that may link to another news piece. Almost every website on the internet has backlinks coming in and going out. Google’s algorithm works to identify these relations between websites, and then to assess how trustworthy those websites are. The last thing that anyone wants is a bunch of spam websites showing up on the first page of Google, so Google ensures that this isn’t the case by sorting through each website and giving it a domain authority score, which indicates how trustworthy a site is which is a crucial part of a Brisbane SEO campaign.

The more trustworthy websites that link to you that are relevant to your customers, the higher you’ll rank for what you provide. Within that basic process of your search engine optimisation campaign and gaining backlinks lie over 250 different factors that search engines considers when determining where to rank a website. We ensure that your website is optimal in all of these factors to provide your business with the results that you expect from the best SEO agency.

Search Engine Optimisation (SEO Hobart) is one of the biggest factors that determines which websites you see on page 1 of Google. There is often jokes that page 2 of Google is the best place to hide a fugitive because of how little traffic it gets, so why would you want your business in the same location?

Not being found in Google is costing your company money every day, as, without it, you’re essentially handing your competition money, and no business can afford to do that!

To attain higher rankings in search engines, your website needs to be well optimised. Well, optimized sites will lead to the popularity of your content and products, which means direct revenue for your business.

However to get this exposure you need a true professional optimises or consultant who understands how the whole process works.

There are numerous benefits of hiring a Hobart SEO expert to optimise and help grow your online presence.

A real SEO expert will save you a lot of time. With Google’s algorithms changing on a weekly basis is essential that you are working with someone who is up to date on what is going on at all times, as your business and revenue rely on it!

Our SEO process for Hobart has been developed by working with hundreds of clients across the world in almost every industry imaginable.

First we cover your keyword research and come up with keywords that fully support your page content and services while also driving you maximum revenue. We even look at the keywords your competition is using and structure a plan for how you can take their rankings directly.

The result is your website being more appealing to both your customers and Google alike.

Next, we use various strategies to them push your site up to Googles first page.

Often referred to as ‘link building’, our off-page SEO services cover far more than what other firms traditionally use. They are cutting edge and 100% safe, proven techniques that we developed in association with the world’s leading SEO community.

Unlike many other forms of digital marketing, SEO Hobart is extremely cost effective. Plus SEO builds a long term asset in your businesses website.

When you compare this to the effects of other forms of digital marketing in Hobart, you’ll soon find that they can blow your budget quickly, and give little or no results.

Our SEO services are designed to give you the biggest ROI possible, so we keep our fee’s affordable. We aren’t the cheapest around. However, we guarantee the best ROI in the industry.

If you’d like to catch up for a chat and discover what our Search Engine Optimisation Hobart services can do for your business, then simply click the button below and fill out our discovery form.

This form will simply ask for a few, non-intrusive questions that will then allow us to properly analyse your website and provide you with a complete website analysis video within 24-48 hours. This is just part of why we are Hobart’s favourite SEO company.