01 / Starting constraintValuable enquiries existed inside the CRM—but had never been worked properly.
The public case summary identifies previously uncontacted leads as the dormant asset. The firm did not need to buy this demand again; it needed a route back into the conversation.
02 / System installedRe-engagement, qualification and booking became one workflow.
Xpand used a database-reactivation approach to restart conversations, identify qualified interest and move prospects toward a call.
03 / Commercial resultDormant records became recovered revenue.
The published outcome is $98K in recovered revenue within 90 days, alongside a 70% response rate, 48% qualification rate and 42% call-booking rate.