Source
Where the evidence came from and whether it can be independently checked.
Commercial evidence
Evidence with the limits left in.
Thirteen archive records are preserved while their source evidence, attribution definitions and publication permissions are revalidated.
13Archive records
4Business categories
1Evidence standard
Selected work
Different businesses. Different constraints.
The useful part is the context: what was happening, what changed and what the available evidence can support.
01 / Case studyFinancial Services Firm
Database Reactivation · Automation
Review the scope, context and evidence limits recorded for this work.
Read the case study02 / Case studyE-Commerce BrandSEO · Paid Media · Conversion
Review the scope, context and evidence limits recorded for this work.
Read the case study03 / Case studyMusic Industry FinTech CompanyB2B Outbound · AI Prospecting
Review the scope, context and evidence limits recorded for this work.
Read the case study04 / Case studyHALO RentalsLocal SEO · Paid Media · Expansion
Review the scope, context and evidence limits recorded for this work.
Read the case studyHow to read the work
Context before conclusions.
Scope
What work was completed, over what period and inside which business conditions.
Limits
What the record does not prove and why another business should not expect the same result.
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Case study / SEO · Paid Media · ConversionE-Commerce Brand
SEO · Paid Media · Conversion
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Case study / SEO · Conversion OptimisationWholesale Wedding SuperstoreSEO · Conversion Optimisation
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Case study / Manufacturing · Hardware · SEOMiami StainlessManufacturing · Hardware · SEO
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Case study / Database Reactivation · CRMLegal Services Firm
Database Reactivation · CRM
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Case study / Database Reactivation · AutomationFinancial Services FirmDatabase Reactivation · Automation
Read the context and evidence limits
Case study / Local SEO · Reviews · ReferralsDental PracticeLocal SEO · Reviews · Referrals
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Case study / Website · SEO Architecture · Go-to-MarketMaria HouseWebsite · SEO Architecture · Go-to-Market
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Case study / Local SEO · Paid Media · ExpansionHALO Rentals
Local SEO · Paid Media · Expansion
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Case study / Local SEO · AutomotiveBrisbane Euro SpecialistsLocal SEO · Automotive
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Case study / Local SEO · TourismAviation CompanyLocal SEO · Tourism
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Case study / B2B Outbound · AI ProspectingMusic Industry FinTech Company
B2B Outbound · AI Prospecting
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Case study / SaaS · Database ReactivationMusic Distribution SaaS CompanySaaS · Database Reactivation
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Case study / B2B SEO · RecruitmentAgri Labour AustraliaB2B SEO · Recruitment
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Proof is context: not a promise
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