Foundation Layer

    SEO that actually moves revenue.

    We ranked #1 for "SEO" in every major city in Australia. Simultaneously. Now we build that same organic dominance for your business. Not vanity rankings. Revenue-generating search visibility that compounds month after month.

    2,414%
    Traffic growth (Babyhood)
    26x
    Booking growth (Brisbane Smiles)
    50K+
    Keywords ranked
    200+
    #1 Google rankings
    #1
    Ranked for "SEO" in every major Australian city
    487%
    Average traffic growth across all clients
    $96M+
    Revenue generated for clients
    94%
    Client retention rate
    THE PROBLEM

    Most SEO is a slow bleed of budget and trust.

    You've probably hired an SEO agency before. They sent you monthly reports full of impressions, keyword movements, and "progress." Three months in, your phone wasn't ringing any more than before. Six months in, you quietly started wondering if it was all a waste.

    We know because we've audited hundreds of these failed campaigns. The problem isn't SEO itself. It's agencies that treat it as an isolated tactic instead of the foundation of a compounding growth system. Rankings without conversion architecture are just expensive vanity.

    WHAT'S INCLUDED

    SEO that connects to revenue, not just rankings.

    Every SEO engagement includes the full stack. Technical, content, authority, and conversion. No piecemeal. No upsells.

    Technical SEO Audit & Fix

    Full crawl analysis, site speed optimization, Core Web Vitals, schema markup, indexation cleanup, and architecture restructuring. We fix the foundation before building on it.

    AI-Enhanced Content Strategy

    Keyword research, content gap analysis, and a publishing calendar built around buyer intent, not just search volume. Every piece is written to rank and convert.

    Authority & Link Building

    Strategic link acquisition from relevant, high-authority domains. No PBNs, no spam. We build real authority that Google rewards. Authority that compounds over time.

    Conversion Integration

    Traffic is worthless without conversion. We optimize landing pages, CTAs, and user paths so organic visitors become leads. And leads become revenue.

    Transparent Reporting

    Monthly reports that show revenue impact, not just rankings. You'll know exactly what we did, what moved, and what it means for your bottom line. Plus monthly video walkthroughs from your strategist.

    100% White Hat

    Every technique we use has been tested on our own R&D sites first. No shortcuts, no black hat, no risk to your domain. We've used the exact same strategies to rank our own sites #1.

    OUR PROCESS

    How we take you from invisible to inevitable.

    Every campaign follows the same proven four-phase system. No guesswork. No "let's try this and see."

    01

    Deep Assessment

    We audit your site, competitors, and market with a fine-tooth comb. Technical health, content gaps, backlink profile, and keyword opportunities. You'll know exactly where you stand before we touch anything.

    02

    Strategy Blueprint

    Based on the audit, we build your custom SEO roadmap. Priority keywords, content plan, technical fixes, and link building targets. All mapped to revenue goals, not vanity metrics.

    03

    Execute & Optimize

    We deploy technical fixes, publish optimized content, and build authority simultaneously. Monthly iterations based on real data. Every action compounds on the last.

    04

    Scale & Compound

    Once the foundation is producing, we expand into adjacent keywords, new content clusters, and deeper conversion optimization. This is where SEO becomes a true growth engine.

    SEO RESULTS

    Proof, not promises.

    Real businesses. Real traffic. Real revenue. All driven by SEO as the Foundation layer of their Growth Architecture.

    E-COMMERCE / BABY FURNITURE
    2,414%

    Traffic growth in 8 months

    Babyhood Australia. AI-Enhanced SEO + Conversion Optimization drove D2C profitability from near-zero organic visibility to category dominance.

    HEALTHCARE / DENTAL PRACTICE
    26x

    Growth in patient bookings

    Brisbane Smiles. SEO + Review Automation took them from a handful of bookings to a 3-month waitlist. Now ranked #1 for "Dentist Brisbane."

    TOURISM / HELICOPTER TOURS
    24x

    Traffic growth & fleet expansion

    Bekaa Air. SEO + Ad Optimization drove so much demand they had to expand their helicopter fleet to keep up.

    RECRUITMENT / AGRICULTURAL
    518%

    Traffic growth & 213 #1 rankings

    Agri Labour Australia. AI SEO Architecture built 213 first-position rankings and a dominant organic presence in a niche market.

    CLIENT TESTIMONIALS

    In their words.

    Unedited feedback from business owners who trusted us with their organic growth.

    "Our organic traffic is up over 5x since we've worked with Joel and the team. They are responsive, excellent at what they do, and true experts. I highly recommend them to anyone seeking SEO expertise."
    Business Owner
    Multi-location service business
    "Joel and his team have been amazing. One of the main criteria we had was they had to be number one ranked for capital cities themselves. Because if they can't do it for themselves, they can't do it for us. 7 months in, we are seeing great returns and the growth is only starting."
    Business Owner
    Competitive online market
    "Within the first month of working with Joel, we had better results than we'd had with any other company in over a year. After 8 months we are consistently sitting #1 for some of our keywords. The best thing we've ever done for the business was get Joel on board."
    Business Owner
    Local service business
    "We started with Xpand Digital for SEO across three domains in three capital cities on the eastern seaboard. In a very competitive online market, they managed to achieve amazing results within 6 months. Joel sends monthly video updates explaining clearly what's happening."
    Business Owner
    Multi-city operations
    INVESTMENT

    Transparent pricing.
    No hidden fees.

    Every engagement includes the full stack: technical, content, links, and conversion. Pick the tier that matches your growth stage.

    Growth

    $2,500/mo

    For businesses establishing their organic foundation. Ideal if you're starting from low visibility or rebuilding after a failed agency.

    • Full technical audit & fixes
    • Keyword strategy & content plan
    • 4 optimized pages/month
    • Link building (5-10 links/mo)
    • Monthly reporting & video walkthrough
    Get Started
    MOST POPULAR

    Scale

    $5,000/mo

    For businesses ready to dominate their market. Aggressive content, deeper link building, and conversion integration.

    • Everything in Growth
    • 8-12 optimized pages/month
    • Link building (15-25 links/mo)
    • Landing page optimization
    • Conversion rate optimization
    Get Started

    Dominate

    Custom

    For established businesses that want to own their entire category. Full Growth Architecture integration with SEO as the foundation.

    • Everything in Scale
    • Full content production team
    • Aggressive authority building
    • Multi-location / multi-market SEO
    • Integration with Ads, Outbound & CRM
    • Dedicated strategist & weekly calls
    Let's Talk
    FAQ

    Common questions

    Most clients see measurable movement within 60-90 days: improved rankings, increased organic traffic, and early lead flow. Significant revenue impact typically starts at 4-6 months. SEO is the foundation layer because it compounds: month 6 is always better than month 3, and month 12 makes month 6 look small.
    READY TO COMPOUND?

    Your competitors are ranking.
    You should be too.

    Book a strategy call and we'll audit your current organic presence, show you exactly where you're losing traffic to competitors, and map a plan to take it back.