Anti-Spam Policy

Last Updated: February 13, 2026

Our Commitment

DirectRank LLC, doing business as Xpand Digital, is committed to permission-based marketing and strictly prohibits spam. We comply with all applicable anti-spam laws including CAN-SPAM (USA), CASL (Canada), GDPR (EU), and the Spam Act (Australia).

What We Consider Spam

Spam is any electronic message sent without the recipient's consent or after consent has been withdrawn. This includes:

  • Unsolicited bulk email
  • Messages with misleading subject lines
  • Messages without valid unsubscribe mechanisms
  • Messages without sender identification
  • Harvested email addresses

Our Practices

For Our Own Marketing:

We only send marketing messages to:

  • People who explicitly opted in
  • Existing clients (with opt-out options)
  • Business contacts where legitimate interest applies
  • Prospects who requested information

Every message includes:

  • Clear sender identification
  • Accurate subject lines
  • Our physical address
  • One-click unsubscribe (email)
  • STOP option (SMS)

For Client Campaigns:

When conducting outreach for clients, we:

  • Verify all data sources are legitimate
  • Use only business email addresses
  • Include client identification
  • Provide immediate opt-out mechanisms
  • Honor all unsubscribe requests within 48 hours
  • Maintain suppression lists
  • Never use purchased lists of dubious origin

B2B Cold Outreach

Our B2B outreach follows these principles:

  • Target only relevant business prospects
  • Research each prospect for relevance
  • Personalize messages appropriately
  • Stop after reasonable attempts
  • Immediate removal upon request
  • Focus on value, not volume

Compliance Measures

Technical Compliance:

  • SPF, DKIM, and DMARC authentication
  • Dedicated sending domains
  • IP reputation monitoring
  • Bounce handling
  • Feedback loop processing

Process Compliance:

  • Consent documentation
  • Unsubscribe processing within 48 hours
  • Suppression list management
  • Regular list hygiene
  • Staff training on regulations

SMS/Text Message Policy

For SMS marketing:

  • Express written consent required
  • Clear opt-in process
  • STOP honored immediately
  • Message frequency disclosed
  • No messages outside business hours
  • Compliance with TCPA regulations

Client Requirements

Clients using our services must:

  • Provide only permission-based lists
  • Verify consent for all contacts
  • Provide accurate sender information
  • Approve all message content
  • Accept liability for their data quality

We reserve the right to refuse or terminate service for spam-related activities.

Reporting Spam

If you believe you've received spam from us or our clients:

abuse@xpanddigital.io

(323) 289-6927

Include:

  • Complete message headers
  • Date and time received
  • Your email address

We investigate all complaints within 48 hours.

Penalties

Violations of this policy may result in:

  • Immediate campaign suspension
  • Account termination
  • Legal action
  • Reporting to authorities

Legal Compliance

We comply with:

  • CAN-SPAM Act (United States)
  • GDPR (European Union)
  • CASL (Canada)
  • Spam Act 2003 (Australia)
  • State privacy laws (California CCPA, etc.)

Contact

For questions about our anti-spam practices:

DirectRank LLC dba Xpand Digital

compliance@xpanddigital.io

🇺🇸 US: (323) 289-6927

🇦🇺 Australia: +61 482 094 735