Anti-Spam Policy

    Last Updated: January 22, 2026

    Our Commitment

    DirectRank LLC, doing business as Xpand Digital, is committed to permission-based marketing and strictly prohibits spam. We comply with all applicable anti-spam laws including CAN-SPAM (USA), CASL (Canada), GDPR (EU), and the Spam Act (Australia).

    What We Consider Spam

    Spam is any electronic message sent without the recipient's consent or after consent has been withdrawn. This includes:

    • Unsolicited bulk email
    • Messages with misleading subject lines
    • Messages without valid unsubscribe mechanisms
    • Messages without sender identification
    • Harvested email addresses

    Our Practices

    For Our Own Marketing:

    We only send marketing messages to:

    • People who explicitly opted in
    • Existing clients (with opt-out options)
    • Business contacts where legitimate interest applies
    • Prospects who requested information

    Every message includes:

    • Clear sender identification
    • Accurate subject lines
    • Our physical address
    • One-click unsubscribe (email)
    • STOP option (SMS)

    For Client Campaigns:

    When conducting outreach for clients, we:

    • Verify all data sources are legitimate
    • Use only business email addresses
    • Include client identification
    • Provide immediate opt-out mechanisms
    • Honor all unsubscribe requests within 48 hours
    • Maintain suppression lists
    • Never use purchased lists of dubious origin

    B2B Cold Outreach

    Our B2B outreach follows these principles:

    • Target only relevant business prospects
    • Research each prospect for relevance
    • Personalize messages appropriately
    • Stop after reasonable attempts
    • Immediate removal upon request
    • Focus on value, not volume

    Compliance Measures

    Technical Compliance:

    • SPF, DKIM, and DMARC authentication
    • Dedicated sending domains
    • IP reputation monitoring
    • Bounce handling
    • Feedback loop processing

    Process Compliance:

    • Consent documentation
    • Unsubscribe processing within 48 hours
    • Suppression list management
    • Regular list hygiene
    • Staff training on regulations

    SMS/Text Message Policy

    For SMS marketing:

    • Express written consent required
    • Clear opt-in process
    • STOP honored immediately
    • Message frequency disclosed
    • No messages outside business hours
    • Compliance with TCPA regulations

    Client Requirements

    Clients using our services must:

    • Provide only permission-based lists
    • Verify consent for all contacts
    • Provide accurate sender information
    • Approve all message content
    • Accept liability for their data quality

    We reserve the right to refuse or terminate service for spam-related activities.

    Reporting Spam

    If you believe you've received spam from us or our clients:

    abuse@xpanddigital.io
    (323) 289-6927

    Include:

    • Complete message headers
    • Date and time received
    • Your email address

    We investigate all complaints within 48 hours.

    Penalties

    Violations of this policy may result in:

    • Immediate campaign suspension
    • Account termination
    • Legal action
    • Reporting to authorities

    Legal Compliance

    We comply with:

    • CAN-SPAM Act (United States)
    • GDPR (European Union)
    • CASL (Canada)
    • Spam Act 2003 (Australia)
    • State privacy laws (California CCPA, etc.)

    Updates

    This policy may be updated as regulations evolve. Check periodically for changes.

    Contact

    For questions about our anti-spam practices:

    DirectRank LLC dba Xpand Digital

    Website: https://xpanddigital.io/

    compliance@xpanddigital.io