Foundation Layer // Paid Acquisition

Google Ads that
actually profit.

Most Google Ads accounts waste 30-60% of their budget on the wrong keywords, wrong targeting, and wrong landing pages. We fix the waste, rebuild for profit, and scale what works. On average, we increase ROAS by 32% when we take over a campaign.

  • $13M+ in ad spend managed across e-commerce and lead gen.
  • 32% average ROAS increase on existing campaigns.
  • Month-to-month. No contracts. No setup fees.
  • Landing page optimization included on all plans.
  • Profit-first. We optimize for revenue, not clicks.
Featured Result
11x

ROAS for e-commerce baby brand

Babyhood Australia was struggling to compete online. We rebuilt their Google Ads from scratch, optimized Shopping campaigns by product margin, and scaled spend by 300% while maintaining profitability.

11x
ROAS achieved
300%
Spend scaled
65%
Lower CPA
Sound Familiar?

Where your ad spend is
actually going.

If your current Google Ads feel like a black box that eats money and produces reports, you're not alone. Most accounts have the same problems.

1

Broken conversion tracking

You're making decisions based on bad data. Most accounts track the wrong actions or don't track properly at all. You think a campaign is profitable when it's actually losing money.

2

Broad match bleeding budget

Without proper negative keywords, you're paying for searches that will never convert. Terms like "free," "DIY," and "jobs" are draining your budget every day.

3

Traffic sent to the homepage

Your agency is sending paid traffic to your homepage instead of purpose-built landing pages. Specific searches need specific pages. Generic pages kill conversion rates.

4

Pretty reports, no profit

Your current agency sends monthly reports full of impressions, clicks, and CTR. They never report on profit. They increase spend to increase their management fees.

5

Set and forget

Markets change daily. Bids, keywords, and competitors shift constantly. Monthly check-ins and quarterly "optimizations" mean your campaigns are always behind.

6

No remarketing

97% of visitors don't buy on their first visit. If you're not running remarketing, you're paying to acquire those visitors and then letting them leave forever.

The Difference

We optimize for profit.
They optimize for reports.

Most Google Ads Agencies
×Optimize for clicks and impressions
×Increase spend to increase their fees
×Send traffic to your homepage
×Monthly "check-ins"
×Lock you into 12-month contracts
×Blame your business when campaigns fail
Xpand Google Ads
Optimize for revenue and profit margin
Cut waste before scaling spend
Build dedicated landing pages that convert
Daily optimization, weekly reporting
Month-to-month. Cancel anytime.
Own the outcome. If it's not working, we fix it.
The Process

From waste to profit
in 30 days.

Every campaign follows the same proven sequence. Stop the bleeding, rebuild for profit, then scale what works.

Days 1-7

Stop the bleeding

Full account audit. Fix conversion tracking. Identify wasted spend on irrelevant terms. Implement negative keywords. We typically cut waste by 30-40% in the first week alone.

Days 8-21

Rebuild for profit

New campaign structure based on proven frameworks. Landing pages that convert. Proper match type progression. Bid strategies aligned with your actual profit margins.

Days 22-30

Scale what works

As data accumulates, we identify winning combinations and scale aggressively. Budget shifts to high-performers. New opportunities get tested systematically.

Month 2+

Compound growth

Expand into Shopping, Display remarketing, YouTube, and Performance Max. Each channel amplifies the others. This is where campaigns go from profitable to exceptional.

Results

$13M+ managed.
Every dollar tracked to revenue.

32% average ROAS increase when we take over campaigns. Here are some of the standout results.

E-Commerce / Baby Furniture
11x

ROAS on rebuilt Shopping campaigns

Babyhood Australia. Scaled monthly spend by 300% while maintaining profitability. Transitioned from wholesale-dependent to D2C. 65% lower customer acquisition cost.

Home Improvement / Lighting Retail
17x

ROAS competing against Amazon

Highest performing campaigns in our portfolio. Focused on high-margin products. Strategic dayparting and geographic targeting. Expanded from regional to national.

Tourism / Helicopter Tours
24x

Traffic growth with SEO + Ads combined

Bekaa Air. Ads drove immediate bookings while SEO built long-term traffic. Demand grew so fast they expanded their fleet to keep up.

Automotive / Luxury Car Hire
12-15%

Monthly growth sustained over 18 months

HALO Rentals. SEO + Paid Ads. Consistent month-over-month growth. Expanded from one city to multi-city operations driven by ad performance.

ROAS varies by industry and margin structure. A 5x ROAS with 100% margins is more profitable than a 20x ROAS with 15% margins. We optimize for your actual profit, not a vanity metric.

What's Included

Everything you need.
Nothing you don't.

Every plan includes the work that actually moves the needle. No padded deliverables, no busywork reports.

Campaign architecture

Proper account structure using single keyword ad groups for high-value terms, match type progression, and campaign priorities that fund winners and cut losers.

Landing page optimization

We build and optimize dedicated landing pages for your highest-value campaigns. Specific searches get specific pages. This alone can 2-5x your conversion rate.

Conversion tracking setup

Proper revenue tracking from click to close. If your tracking is broken, everything built on top of it is wrong. We fix this first, every time.

Margin-based bidding

Every bid is calculated based on your actual profit margins, not Google's recommendations. We know what each click needs to be worth to stay profitable.

Negative keyword management

Ongoing, obsessive negative keyword work. We review search terms daily and kill waste before it compounds. This is the single biggest lever most agencies ignore.

Transparent reporting

Weekly reports that show revenue, profit, and ROAS. Not impressions and clicks. You see exactly what's working, what's not, and what we're doing about it.

Investment

Pricing that aligns
with your growth.

Month-to-month on all plans. No setup fees. No contracts. If we don't deliver value, you should fire us.

Growth

$1,500
Per month. For ad spend $1K-$5K/mo.
Typical ROAS: 3-5x
  • Complete account audit and setup
  • Up to 3 campaigns managed
  • Weekly optimizations
  • Conversion tracking setup
  • Monthly reporting and strategy call
Get Started
Most Popular

Scale

$3,000
Or 15% of spend. For ad spend $5K-$20K/mo.
Typical ROAS: 5-8x
  • Unlimited campaigns
  • Daily optimizations
  • Landing page optimization
  • A/B testing program
  • Bi-weekly strategy calls
Get Started

Dominate

12%
Of ad spend. For spend $20K+/mo.
Typical ROAS: 8-12x // Up to 17x achieved
  • Dedicated account team
  • Real-time optimization
  • Creative design included
  • Cross-platform integration
  • Weekly strategy calls
Get Started

Also available: Performance-based pricing ($1,000/mo base + 15% of revenue generated). Ask us about it.

FAQ

Common questions

Immediate traffic on day one. Optimized performance within 7-14 days as we fix tracking, cut waste, and restructure campaigns. Peak ROI typically hits around day 30-45. Some clients see positive ROI in the first week just from stopping wasted spend.
Next Step

Every day your ads aren't
optimized, you're funding
your competitors.

The math is simple. If you're spending $10,000/month at 2x ROAS, optimizing to 6x ROAS means an extra $40,000 in monthly revenue from the same budget. Get a free audit and see where your money is actually going.

Free audit. No obligation. Month-to-month management.