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SEO SUNSHINE COAST

To say digital marketing and search engine optimisation are important is understatement of the century!

In 2021 and beyond, in our opinion, if you are an eCommerce or local business, there really isn’t an option but to have a personally tailored digital marketing & SEO Strategy for your business.

Here are some statistics from Google that will blow your mind:

● 76% of people who search on their smartphones for something nearby visit a business within a day.

● 28% of searches for something nearby result in a purchase.

● 54% of smartphone users search for business hours and 53% search for directions to a local store.

● Where to buy” + “near me” mobile queries have grown by over 200% from 2017–2019.

● Mobile searches for “store open near me” (e.g., “grocery store open near me”) have grown by over 250% from 2017–2019.

Xpand Digital Sunshine Coast has been in the SEO services and online marketing space for over 6 years and has helped hundreds of small businesses achieve significant growth through search engine optimization (SEO).

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The pricing of SEO campaigns always tends to vary depending on which agency you speak to and how many resources you’re willing to invest in your campaign. Knowing exactly how much to spend on SEO services will allow you to understand how much competition you’re up against in your industry, as well as providing you with insight on what type of results to expect compared to your campaign budget.

At Xpand Digital SEO company, we use a proprietary formula based on a wide range of metrics to ensure success for your search engine optimisation campaign and your business. One of the main factors we consider is how much competition and what level of investment you need in your campaign in order to get the results you’re after. As your SEO Services Company its important that we have the budget and resources needed to get you the result you are after.

No we are not the cheapest seo agency, and we won’t ever be. We are focussed on delivering world class results, and are considered the best SEO Agency in the region. We have only achieved this status by ensuring we give each and every client the time, attention and quality workmanship required to drive real results.

If you are focussing on finding the cheapest search engine optimisation company, then put simply you won’t get the results you are after, and you may even end up with more damage than good.

Search engine optimisation SEO requires an immense amount of time, and resources to get right. The less you pay, the less time and effort your agency is able to dedicate to your campaign, resulting in lackluster results. Sure, its possible to get some quick wins by ranking for some keywords that no one searches for, but if you want exposure to the terms you ideal customers are searching for, these are competitive and require work to rank for. As your trusted provider of seo services sunshine coast we will guide you towards the investment levels needed to generate different levels of results. Sadly there is no exact science in how to deliver guaranteed shifts in the search engines because Google shifts its rules all the time, we do try our best and lean on experience from over 8 years of search engine optimisation seo.

While each marketing channel may have it’s own strengths and weaknesses, local SEO Sunshine Coast is a class above the rest when it comes to getting traffic to your website and customers as cheaply as possible. The 1st position on page 1 of google gets around 30% of all search traffic for a query on average, the 2nd position gets around 15% and the 3rd position around 7.5%. The bottom of page one receives about 0.25% of the search traffic. Having a large amount of traffic on your site compared to your competition, will set your business apart and ensure business growth long term and position capital recruit in a position of dominance in the market place.

Research shows that compared to other methods of generating traffic to your website and  leads, SEO provides the cheapest cost per lead when in a dominant position in search results. Search Engine Journal reports that inbound leads close at a rate 7x that of outbound lead generation methods. Meaning that you can get more leads at a cheaper rate with less work.

Aside from lead generation and getting traffic to your website, SEO serves a branding purpose as well. Having your website listed at the top of the search engine results page will create the effect and appearance that your business is the ‘go-to’ in the industry. Meaning that customers will have more trust in your brand, leading to higher conversion rates and a multiplier effect through word of mouth.

All in all, search engine optimisation is a crucial building block that is important to achieving dominance in any industry, getting traffic to your website, helping grow your business and working alongside other channels and methods of lead generation and awareness building such as search engine marketing. SEO will allow you to lower the costs of other advertising channels, as well as create a new stream of lead generation.

A lot of the terminology and jargon around SEO tends to be confusing. SEO evolved from the world of web development and software development, and a lot of the terminology evolved with it. We take the time to ensure that everything to do with your campaign is easy to understand and to the point. Small business owners are busy, so we don’t overcomplicate things.

As leading SEO Sunshine Coast Company, our job is to help simplify what search engine optimisation is, how it works and how it will help your business. Think of us as your guide to understanding seo services.

The core to remember is that local SEO is all about growing your website traffic by using search engine optimization SEO to increase your visibility as a part of your marketing strategy.

SEO is typically considered a medium to long term investment. While it’s often very difficult to judge an exact timeframe  to a specific website, over the past couple years of widely successful campaigns, our SEO Experts and SEO consultant have developed a multi-varied scientific formula and seo strategy that allows us to keep results in search engine results pages to a reasonably consistent time frame. What we typically see in the first 3 months of your campaign is that Google and search engines will notice the SEO services campaign strategy we implement and therefore see a bump in rankings in search engine results pages. At months 6-7, we typically see you generating enough traffic and leads via the website to be ROI positive on the campaign.

By month 12-14, that’s when you’ll see the most amount of growth in your campaign, often ROI is several times higher by this stage due to the increased traffic and leads. The reason why it takes 12 months to reach strong results of your campaign is due to the way Google sets rules about how it ranks websites. Google’s job is to make sure that the websites that show up when you enter a search are relevant, useful, trusted, and provide a great search experience, and the job of our SEO experts and seo consultant is to help provide you a quality SEO services.

Bottom line, Google will identify if someone is trying to game the system in search engine results with SEO, and penalise that website so fewer people see it. While we, the SEO company will always want to make sure we get the first page results as quickly as possible for our partners, we must play by the rules dictated by Google’s algorithm. That way, we can lower the risk of a negative event occurring, while also ensuring you get the results you deserve from your search engine strategy.

An Search Engine Optimisation campaign is the process of adapting a website to be relevant and trustworthy for a search term. This happens in two parts. The first part, called On-Site SEO strategy, is all about content. Google’s algorithm rewards website content that helps the reader answer their question or assist in finding what they’re after. Google’s uses artificial intelligence to scan website content to judge trustworthiness and accuracy. We specialise in ensuring that your content is positioned to ensure results for your campaign and your business. The second stage of SEO services, called Off-Page, is what makes us the best Sunshine Coast SEO services, is all about authority through backlinks.

A backlink is when one website links to another. Commonly you’ll find these connections in news articles that may link to another news piece. Almost every website on the internet has backlinks coming in and going out.

Google’s algorithm works to identify these relations between websites, and then to assess how trustworthy those websites are.

The last thing that anyone wants is a bunch of spam websites showing up on the first page of Google, so Google ensures that this isn’t the case by sorting through each website and giving it a domain authority score, which indicates how trustworthy a site is which is a crucial part of a Sunshine Coast SEO campaign.

The more trustworthy websites that link to you that are relevant to your customers, the higher you’ll rank for what you provide. Within that basic process of your search engine optimisation campaign and gaining backlinks lie over 250 different factors that search engines considers when determining where to rank a website. We ensure that your website is optimal in all of these factors to provide your business with the results that you expect from the best engine optimisation sunshine coast agency.