Average organic traffic growth for clients in the first 12 months.
SEO from someone who actually lives in LA.
I'm Joel House. I live in Los Angeles, I run Xpand Digital, and I build SEO systems for LA businesses. Not from an office in another state — from your city, understanding your market.
Why Los Angeles businesses need a different SEO approach.
Los Angeles is the second-largest US city and the economic heart of Southern California, with a diverse economy spanning entertainment, aerospace, international trade, technology, professional services, and an enormous small business ecosystem. Business activity is distributed across distinct sub-markets including Downtown LA, Santa Monica, Beverly Hills, Culver City (tech), Long Beach, and the Valley. As XD's home market, this page can lean heavily on local proof, Joel's residency, and LA-specific business culture.
SEO services for Los Angeles businesses.
Technical SEO Audit
Full site audit covering Core Web Vitals, crawlability, indexation, and site architecture.
Keyword Strategy
Data-driven keyword research targeting Los Angeles search intent. We find the terms your buyers actually use, not vanity keywords.
Content Architecture
Content that ranks and converts. Service pages, location pages, and blog content built for Los Angeles buyers.
Local SEO & GBP
Google Business Profile optimization, citation building, and review strategy for Los Angeles visibility.
Link Building & Digital PR
Authority building through earned media, digital PR, and strategic outreach.
Why Los Angeles businesses choose Xpand Digital.
Your SEO partner is your neighbour
Joel lives in LA. Same city, same timezone, same understanding of the local market. Most agencies outsource your work to another state or country.
The founder does the work
Joel House leads strategy personally. You get a Forbes Agency Council member and published author — not a junior account manager reading a script.
AI-native, not AI-retrofitted
We built AI into our systems from day one. Content research, competitor analysis, and reporting are faster and sharper than agencies still doing it manually.
Dual-market experience
We built 300+ businesses in Australia before expanding to the US. That cross-market experience means sharper strategy — we've seen what works in competitive markets on both sides of the Pacific.
Published methodology
Our system is published in two books on Barnes & Noble. That's not marketing — it's proof that the framework is rigorous enough to stand on its own.
Dominate the local 3-pack in Los Angeles.
Local SEO in Los Angeles means more than claiming your Google Business Profile. We build citation consistency, earn reviews from real Los Angeles customers, and optimize your GBP for the neighborhoods that drive revenue — Downtown LA (DTLA), Santa Monica, Culver City, and more.
Common questions.
Ready to outrank your Los Angeles competition? Let's talk.
Free SEO audit. No contracts. We show you exactly where the growth is hiding — and how we'd go after it.