0%

Client retention rate. Google Ads businesses stay because the system compounds.

Retention
94%
No Contracts
Month-to-Month

Google Ads Management Agency built for revenue, not rankings reports.

Google's own recommendations optimize for Google's revenue. An account left on auto-apply drifts toward broad match, higher budgets, and 'insights' that all say the same thing: spend more. Managing Ads well is mostly the discipline of refusing to. See our flagship SEO programme or our documented results.

Sound familiar?

Your last agency grew one number reliably: their fee.

Spend went up every quarter — 'to feed the algorithm.' So did their percentage.
Half the clicks were bots and competitors. Nobody was checking.
The dashboard said 4x ROAS. The bank account said otherwise.

Agencies billed as a percentage of spend are paid to grow your spend, not your profit. We get paid to cut the waste — in writing.

The offer

The Profit-Leak Audit

Before we take a dollar, we find the 30–40% of your ad spend being burned — line by line, in week one.

The guarantee — in writing
Documented wasted spend cut in 14 days — or your first month is free.

We go line by line through your account in week one. If we can't find and document real waste in your first 14 days, the first month of management costs you nothing.

Qualifying terms: minimum $2,500/mo management retainer · account access granted in week one.
Joel House
Founder · Xpand Digital
Receipt: 17x ROAS — e-commerce client, against Amazon
Get the Free Profit-Leak Audit
We onboard four new builds a month — boutique team, on purpose. When the month is full, it's full.
Everything you get
01
Account teardown in week one
Wasted spend identified line-by-line: click fraud, broad-match leaks, junk placements, ghost-town hours.
02
Click-fraud filtering from day one
Typically removes 9–12% of wasted spend immediately — bots and competitors stop billing you.
03
Negative-keyword and match-type rebuild
Stop paying for clicks that can't buy. This alone usually covers our fee.
04
Weekly profit reporting
ROAS and cost-per-acquisition in dollars — the numbers your accountant would ask for.
The other door

Never hired a Google Ads agency before?

Then you haven't been burned yet — let's keep it that way. Three things that separate a real operator from a pitch deck:

01
Waste cut in week one — not a 'learning phase' that burns a quarter.
02
You own the ad account and all its history. Always.
03
Reporting in dollars — spend in, revenue out — never 'reach'.
The Problem

Why Google Ads businesses need specialized SEO.

01

Auto-applied recommendations and broad-match defaults drift every account toward Google's revenue, not yours.

02

A meaningful slice of paid clicks are bots and competitors — invisible unless someone is actively filtering for them.

03

Performance Max reports one blended number and hides the placement detail. Waste hides in the blend.

04

Conversion tracking that double-counts or misses phone calls makes every downstream optimization decision wrong at the source.

05

Smart bidding without guardrails learns from bad conversion data, then confidently scales the mistake.

Technical Depth

The Google Ads challenges most agencies miss.

Enhanced and server-side conversion tracking — smart bidding is only as good as the data feeding it.

Offline conversion import so the account optimizes for revenue, not form-fills.

Click-fraud filtering that stops bots and competitors from billing you.

Negative-keyword and match-type architecture rebuilt from the search-terms report.

Performance Max opened up: asset-group structure, feed quality, and URL exclusions instead of trusting the blend.

GA4 and Ads wired together properly — including the audiences worth bidding differently for.

Our Approach

How we build Google Ads SEO that compounds.

Flat retainer, never a percentage of spend — we make money by cutting waste, not by growing your budget.

Week-one account teardown finds the waste line by line before optimization even starts.

Tracking fixed first: every bid decision sits downstream of conversion data that's actually true.

SEO and Ads run as one system — paid holds the ground organic hasn't taken yet.

Services

What's included.

Google Ads Management Agency Audit

Comprehensive technical and competitive audit tailored to Google Ads businesses.

Keyword & Content Strategy

Research and content plan targeting how Google Ads buyers actually search.

Technical SEO

Site speed, schema markup, crawlability, and platform-specific optimizations.

Link Building & Digital PR

Authority building through earned media and strategic outreach in Google Ads publications.

Ongoing Optimization

Monthly reporting, strategy adjustments, and continuous improvement based on real performance data.

Competitor Intelligence

Track what your competitors are doing, where they're gaining, and how to outmaneuver them.

Common questions.

Joel House, Founder, Xpand Digital
Founder, Xpand Digital

Ready to grow your Google Ads business with SEO that works?

Free audit. No contracts. We show you exactly where the growth is hiding.