AI SEO services, itemized.
You see exactly what
ships each month.

A single engagement runs four workstreams at once. (1) Technical retrofit: schema graph, FAQPage markup, llms.txt and ai.txt files, question-formatted headings, direct-answer paragraphs, and Bing Webmaster Tools verification. (2) Citation-ready content: monthly pages and posts written for extraction, not just ranking. (3) Authority and digital PR: relevant third-party outreach, with Xpand able to use PressForge to organize research, pitching, and follow-up when this workstream is in scope. (4) Measurement: 30-50 keywords tracked weekly across ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews inside Outrigger, the separate platform Joel co-founded with Andrew. Every deliverable is itemized in the monthly scope, so you always know what shipped.

Days 0-14: a baseline. We measure where your brand is cited, claim your Bing property, and audit the schema and entity signals on your site. Days 15-60: the structural retrofit ships, including the schema graph, FAQ markup, llms.txt, and the first batch of citation-ready pages. Days 60-90: when digital PR is in scope, outreach begins and Xpand may use PressForge to organize the workflow. Editorial coverage and visibility movement are measured when they occur, not promised in advance.

Traditional SEO services fight for blue links ranked on a results page. AI SEO services add the layer that fights for citations inside AI-generated answers, where a growing share of category research now happens. The two share a foundation: strong on-site SEO is a prerequisite for AI visibility. But the AI layer adds work traditional SEO never touched: entity disambiguation, extraction-formatted content, llms.txt declarations, Bing-specific tuning (because ChatGPT browses Bing's index), and citation tracking across five engines. We run both together rather than selling them as separate retainers, because the disciplines are converging.

No, but it changes the sequence. If your Google and Bing foundations are weak, the first phase of the engagement rebuilds them, because AI engines retrieve from those indexes in real time. ChatGPT browses Bing, Google AI Overviews pull from Google's index. If your foundations are already strong, we skip ahead to the citation and authority work. The baseline audit in the first two weeks tells us which starting line you're on, and the scope adjusts to match.

Weekly, through Outrigger: the separate AI-visibility joint venture Joel co-founded with Andrew. For each priority keyword we track whether your brand was mentioned, whether it was cited with a link, the citation context, the sentiment, and which page was the source, benchmarked against your top three competitors on the same queries. Traditional SEO KPIs (organic traffic, keyword positions, conversions) sit alongside the AI metrics in the same report. We report citation share over time, including what changes and what does not.

An AI SEO consultant engagement is advisory: a baseline audit, a prioritized roadmap, and strategic direction your in-house team executes. Full AI SEO services are done-for-you: the same roadmap, plus the team that ships the schema, writes the content, manages any approved outreach workflow, and reports through Outrigger every week. Xpand may use PressForge to organize digital-PR research, pitching, and follow-up when that work is in scope. Both options start from the same baseline.

Engagements are scoped against the work, not sold as fixed tiers, because the work isn't fixed. Price reflects the size of your keyword footprint, how competitive your category is inside AI answers, and how much content production the plan needs. A consultant/advisory scope sits well below a full done-for-you service. We publish ranges on request after a discovery call, and every proposal itemizes exactly what ships each month so you can see where the budget goes. Our full pricing philosophy, and why transparent, itemized scopes convert better, is on the SEO pricing page.

The proposal states the initial term and cancellation terms before work begins. We generally recommend a 90-day runway because AI-visibility signals can lag the work and different engines refresh on different cadences. You own the approved deliverables we ship, including schema and content. The reporting tracks citation share over time without promising a particular movement.