AI SEO services, itemized.
You see exactly what
ships each month.

A single engagement runs four workstreams at once. (1) Technical retrofit: schema graph, FAQPage markup, llms.txt and ai.txt files, question-formatted headings, direct-answer paragraphs, and Bing Webmaster Tools verification. (2) Citation-ready content: monthly pages and posts written for extraction, not just ranking. (3) Authority and digital PR: third-party citations earned through PressForge so the models that train on the open web associate your brand with your category. (4) Measurement: 30-50 keywords tracked weekly across ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews inside MentionLayer, our own SaaS. Every deliverable is itemized in the monthly scope, so you always know what shipped.

Days 0-14: a baseline. We measure where your brand is cited (and where your competitors are cited instead) across the five major AI engines, claim your Bing property, and audit the schema and entity signals on your site. Days 15-60: the structural retrofit ships — schema graph, FAQ markup, llms.txt, and the first batch of citation-ready pages. Days 60-90: the first authority campaigns land through PressForge and you get your first month-over-month AI-visibility delta. Most measurable Bing and Google AI Overview lift shows up inside this first 90-day window; the compounding wins land over 6-12 months.

Traditional SEO services fight for blue links ranked on a results page. AI SEO services add the layer that fights for citations inside AI-generated answers — where a growing share of category research now happens. The two share a foundation: strong on-site SEO is a prerequisite for AI visibility. But the AI layer adds work traditional SEO never touched — entity disambiguation, extraction-formatted content, llms.txt declarations, Bing-specific tuning (because ChatGPT browses Bing's index), and citation tracking across five engines. We run both together rather than selling them as separate retainers, because the disciplines are converging.

No, but it changes the sequence. If your Google and Bing foundations are weak, the first phase of the engagement rebuilds them, because AI engines retrieve from those indexes in real time — ChatGPT browses Bing, Google AI Overviews pull from Google's index. If your foundations are already strong, we skip ahead to the citation and authority work. The baseline audit in the first two weeks tells us which starting line you're on, and the scope adjusts to match.

Weekly, through MentionLayer — the AI-visibility SaaS Joel built for exactly this. For each priority keyword we track whether your brand was mentioned, whether it was cited with a link, the citation context, the sentiment, and which page was the source, benchmarked against your top three competitors on the same queries. Traditional SEO KPIs (organic traffic, keyword positions, conversions) sit alongside the AI metrics in the same report. Most agencies selling AI SEO have no instrumentation and report vibes; we report a citation-share number that moves month over month.

An AI SEO consultant engagement is advisory: a baseline audit, a prioritized roadmap, and strategic direction your in-house team executes. Full AI SEO services are done-for-you: the same roadmap, plus the team that ships the schema, writes the content, runs the PressForge campaigns, and reports through MentionLayer every week. Businesses with a capable internal marketing team often start with the consultant scope; businesses that want the whole thing operated for them take the full service. Both start from the same 90-day baseline.

Engagements are scoped against the work, not sold as fixed tiers, because the work isn't fixed. Price reflects the size of your keyword footprint, how competitive your category is inside AI answers, and how much content production the plan needs. A consultant/advisory scope sits well below a full done-for-you service. We publish ranges on request after a discovery call, and every proposal itemizes exactly what ships each month so you can see where the budget goes. Our full pricing philosophy — and why transparent, itemized scopes convert better — is on the SEO pricing page.

Month to month, no long contracts — the same terms as every Xpand service. We ask for a 90-day runway because AI-visibility signal lags investment: training cycles refresh on longer cadences than Google's crawl, so citation footprints build over quarters, not days. That said, you own everything we ship — the schema, the content, the earned citations stay yours whether you continue or not. We keep clients by moving the citation-share number, not by locking them in.