Most GEO agencies are guessing.
We built the instruments.
A GEO agency gets your business cited inside AI answers — ChatGPT, Perplexity, Gemini, Google AI Overviews. The hard part is knowing whether it's working. We built the SaaS that measures it and the PR engine that moves it. Nobody selling you generative engine optimization should be running blind.
On this page, GEO means generative engine optimization — being named and cited inside AI-generated answers. It is not geotargeting or geographic ad targeting. If you landed here looking for location-based advertising, that's a different discipline. If you want AI engines to recommend your business, you're in the right place.
Source: MentionLayer AI Visibility Index, Q1 2026 — our own research. This is the baseline a GEO agency should be moving, and the only honest way to prove it moved.
What does a GEO agency actually do?
A GEO agency optimizes your website, brand, and external citations so generative AI engines name and cite your business when buyers ask category questions. Where an SEO agency fights for blue links on a results page, a generative engine optimization agency fights for sentences inside the AI-generated answer.
The mechanics are structural, not just editorial. A GEO SEO agency ships the schema graph and entity disambiguation that make your brand machine-readable, the citation-ready content blocks that LLMs extract verbatim, the llms.txt declarations that tell crawlers what you are, and the tier-1 third-party mentions that train models to associate your name with a topic. Strong SEO is the prerequisite; GEO is the layer that sits on top and captures the research stage buyers now run inside a chat window.
The outcome, when it works: a buyer asks ChatGPT or Perplexity for the best option in your category, and your business is named in the answer — sometimes with a citation link, sometimes just by name. Either way, the decision starts forming before they ever reach Google. For the full category framing, read our generative engine optimization pillar, or the field guide on how to get found in AI search.
Four workstreams, one feedback loop.
Everything is measured against a baseline.
Baseline the visibility
Before we touch anything, we run your keywords through MentionLayer and score where you show up across ChatGPT, Perplexity, Gemini and Google AI Overviews — and where your top three competitors show up instead. No baseline, no proof of movement.
Make the site extractable
Schema @graph, sameAs entity network, FAQ markup, llms.txt and ai.txt, question-formatted headings, direct-answer paragraphs, citation-friendly content blocks. This is the structural layer most agencies skip because they can't see whether it worked.
Earn the third-party citations
LLMs are trained on the open web. We use PressForge to place expert commentary, original-data research and podcast appearances in the tier-1 sources that models weight heavily — the mentions that keep citing you for years.
Track, report, iterate
Weekly MentionLayer reports on citation count, context, sentiment and share of voice against competitors. Monthly cohort analysis and content-gap identification. GEO compounds only when there's a feedback loop — so we run one.
The deliverables behind the word “agency.”
A GEO visibility baseline and competitor benchmark
30-50 priority keywords scored across every major generative engine, benchmarked against your top three competitors, tracked weekly in MentionLayer. This is the number every other deliverable is measured against.
A full structural retrofit of your site
Schema @graph and entity disambiguation, FAQPage markup that matches visible text, llms.txt and ai.txt files, question-formatted headings, and direct-answer paragraphs engineered for extraction — not just readability.
Citation-ready content built for AI extraction
Direct-answer blocks, attributable claim lines with named numbers, and topical-cluster pages that anchor your entity. The content patterns ChatGPT, Perplexity and AI Overviews pull word-for-word.
A digital-PR campaign that earns training citations
Run through PressForge: expert-comment placements, original-data research journalists quote, and podcast appearances in the tier-1 publications that train the models to name you.
Weekly reporting and a named GEO consultant
You get a GEO consultant — not a ticket queue — plus weekly citation reports and monthly gap analysis. Joel House reviews the strategy on every account personally.
A GEO agency that ships its own instruments.
Most GEO consultants are theorising from blog posts. We own the infrastructure that makes generative engine optimization measurable — and we run it at scale across our own client base.
See our AI-native SEO methodologyMentionLayer — the measurement layer
We built a SaaS purpose-built to monitor AI visibility across ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews. The Q1 2026 AI Visibility Index — 95,392 data points across 1,004 businesses, 65.9% of them invisible — came out of that platform. When we say we'll move your citation share, we can prove the number.
PressForge — the citation engine
The third-party mentions that train LLMs don't happen by accident. PressForge has powered 300+ digital-PR campaigns to earn expert placements, original-data coverage and podcast features in the exact sources models weight most heavily.
Joel House wrote AI for Revenue
Published on Barnes & Noble alongside The Growth Architecture, the book establishes the author entity LLMs index when they answer questions about AI in business. A Forbes Agency Council member, Joel reviews the strategy on every GEO account.
Local GEO, market by market.
AI engines answer local questions with local sources. Every market below has a dedicated AI-search page covering the queries buyers run there, the local citation sources that feed the models, and the Google Business Profile pipeline into AI answers.
Continue the AI search optimization playbook.
What buyers ask before hiring a GEO agency.
Hire the GEO agency that can
prove the number moved.
We'll baseline your AI visibility against your top three competitors in MentionLayer, find the citation gaps, and ship a 90-day plan to close them — structural retrofit, content, and a PressForge authority campaign. Joel reviews every audit personally.