Every homeowner who got your quote and didn't book is still walking on the same scratched, dull, traffic-worn timber. They didn't say no. They said not yet.
They look at the scratches every single day.
You drove out, inspected the timber, measured up, and sent the quote. They said “let me think about it.” That was eight months ago. Those floors are still scratched. They still want it done.
A full-house sand and polish is high-margin work you fill with one text.
Your follow-up emails are in spam. Texts get read within minutes.
From databases untouched for months. These homeowners already wanted the work done.
You pay per booked appointment. Nothing until it works.
Sound familiar?
If even two of these describe your floor sanding business, you've got thousands of dollars in booked jobs sitting in old quote requests.
The quote that went cold
You drove out, checked the boards for cupping and moisture, figured out whether it needed a full sand or just a buff-and-recoat, measured up, mentally calculated the grit progression -- and sent them a $3,500 quote for the living areas and hallway. They said "that's reasonable, let me talk to my partner." That was 8 months ago. Those floors are still scratched. They still want it done. Nobody followed up.
The pre-sale rush you missed
Their real estate agent said "get the floors done before we photograph." They called you, got a quote, then the listing got delayed -- or the market dipped, or they decided to wait until spring. Now they're ready again. But they lost your number, or they assume you're too busy, or they just Googled "floor sanding near me" and called whoever came up first.
Quoting from the van, then vanishing
You do the on-site, check the timber species and condition, figure out if it's a 40-grit start or 60, decide on water-based or oil-based poly, text them a price from the van -- and then you're onto the next job. The follow-up? It lives in your head. Or in a notes app buried under 200 other entries you'll never scroll back to.
Feast or famine, every month
Some weeks you're booked solid -- drum sander running from 7am, second coat going down at one site while you're edging at another. Other weeks, silence. No calls. No enquiries. You start browsing hipages or Thumbtack, thinking about paying for leads again. Meanwhile, 200+ homeowners who already wanted the work done are sitting in your phone.
Competing with guys who leave drum marks
The homeowner got your professional quote, then found someone on Gumtree or Craigslist for half the price. They went cheap. Now they've got drum marks, chatter lines, uneven edges, a patchy finish that peels in 6 months, and soft-grain dishout you can see every time the afternoon sun hits the floor. They need someone to fix it properly. That someone should be you.
No repeat system
Polyurethane finishes wear down. High-traffic hallways lose their sheen. Spotted gum, blackbutt, Jarrah, oak -- every species needs a maintenance recoat or full re-sand eventually. Your past clients buy new properties with tired floors. Their friends ask "who did yours?" But if you haven't texted them in 3 years, you don't exist anymore.
You already drove out, inspected the floors, and sent the quote. The hard part is done. The only thing missing is the follow-up. That's what we built.
What one lost job actually costs you.
Floor sanding is an 80% labor business. Every job you don't book is margin you can't recover -- your crew is either running the sander or sitting idle. There's no in-between.
The full-house sand & polish they didn't book
Upsells: custom staining, staircase refinishing, deck sanding, extra poly coats, board repairs, gap filling
The neighbor or friend they would've referred after seeing the finished floors
Total value of one homeowner. Gone to a competitor or put off indefinitely.
Now count how many quotes you've sent in the last 2 years that never converted. If you're quoting 15-30 jobs a month and closing 40-50%, that's hundreds of unconverted quotes. Each one is a homeowner still staring at scratched floors.
Three steps. Zero effort from you.
You give us your old quotes. We give you booked jobs.
We extract your old quotes
From ServiceM8, Fergus, Tradify, a spreadsheet, your text messages -- wherever they live. We clean, deduplicate, and segment by opportunity: cold quotes, past clients due for a recoat, stalled renovation leads.
AI starts real conversations
Personalised SMS under your business name. Not blasts. Real two-way texts that reference the specific job they enquired about. The homeowner sees your name, looks at their scratched floors, and replies.
You show up with the sander
Confirmed inspections land in your calendar. You re-quote if needed, lock in the start date, collect the deposit. Your slow weeks fill with jobs you already earned once before.
Stop paying for leads you already earned.
- $30-100+ per lead from hipages, Oneflare, or Thumbtack
- Shared leads sent to 3-5 floor sanders at once
- Cold homeowners price-shopping multiple companies
- You still drive out, inspect, and quote -- for a lead you're splitting
- No existing relationship. Starting from zero every time.
- Zero upfront cost. No retainers, no ad spend.
- Your past quotes only. 100% exclusive to you.
- Homeowners who already got your quote and liked your price
- Pay per booked appointment -- nothing until it works
- They already know your name and your work.
A hipages lead costs $30-80 and gets shared with 3-5 other sanders. A reactivated quote costs you nothing until they book.
The data doesn't lie.
Every one of these businesses was sitting on data they'd given up on.
Here's the math for floor sanding: at a 10% booking rate on a $3,000 average job, reactivating just 300 old quotes puts $90K on your schedule. That's 30 booked jobs -- roughly 2-3 months of solid work -- from quotes you already drove out and gave for free.
Why SMS works when everything else doesn't.
Open Rate
SMS gets read. Every time. Your follow-up emails? They're in spam. Your missed calls? They go to voicemail. Texts get read within seconds.
Avg Response
The homeowner sees your company name, looks down at the worn finish they're standing on -- the scratches, the dull spot where the rug used to be, the traffic path from the kitchen -- and replies on the spot.
Response Rates
From databases untouched for months or years. These people already wanted the work done. They just needed someone to remind them.
You're not going to call 300 old quotes between jobs. Your apprentice isn't going to do it either. And the "follow-up" note on your phone has been there since March. SMS does in one afternoon what manual follow-up never gets around to.
The #1 reason people delay floor sanding isn't money. It's logistics.
Homeowners know their floors need doing. They can see the scratches, the dull patches, the worn-through finish in the hallway every single day. But floor sanding means moving furniture out, clearing the rooms, dealing with 2-3 days of disruption, and figuring out where the kids and the dog go while the poly cures. It's not the $3,000-5,000 that stops them. It's the mental load of organizing it.
That's why these leads are gold. They've already decided they want it done. They've already cleared the biggest mental hurdle -- picking up the phone and asking for a quote. They just need someone to make it easy: "We've got a slot next week, we handle furniture moving, dustless sanding means minimal mess, you'll be back on your floors by Friday." That one text turns "someday" into "next Thursday."
And here's a segment most floor sanders overlook: homeowners about to list their property. Their real estate agent told them "refinish the floors before we photograph." They got your quote, then the listing got delayed. When the market shifts or the agent pushes again, you want to be the first text they see.
The floor company that removes the friction gets the job. We make sure that's you.
Is this a fit for your floor sanding business?
If you've got the quotes sitting in a phone, a spreadsheet, or a CRM somewhere, we've got the system that turns them into booked jobs. The only question is whether you fill those slow weeks or keep waiting for the phone to ring.
Common questions from floor sanding companies.
Those scratched floors aren't going anywhere.
Neither is the homeowner who wanted them fixed.
Zero upfront cost. Pay per booked appointment. No contracts.