Every homeowner who requested a floor sanding quote and didn't go ahead is still walking on those same worn, dull, traffic-damaged floors — noticing the scratches every time the light hits at the wrong angle. We run done-for-you SMS campaigns that re-engage your old quotes and book them straight into your calendar as confirmed jobs. You only pay when it works.
If even two of these describe your floor sanding business, you've got thousands of dollars in booked jobs sitting in old quote requests.
You drove out, checked the boards for cupping and moisture, figured out whether it needed a full sand or just a buff-and-recoat, measured up, mentally calculated the grit progression — and sent them a $3,500 quote for the living areas and hallway. They said "that's reasonable, let me talk to my partner." That was 8 months ago. Those floors are still scratched. They still want it done. Nobody followed up.
Their real estate agent said "get the floors done before we photograph." They called you, got a quote, then the listing got delayed — or the market dipped, or they decided to wait until spring. Now they're ready again. But they lost your number, or they assume you're too busy, or they just Googled "floor sanding near me" and called whoever came up first. You did the work of earning that lead. Someone else closed it.
You do the on-site, check the timber species and condition, figure out if it's a 40-grit start or 60, decide on water-based or oil-based poly, text them a price from the van — and then you're onto the next job. The follow-up? It lives in your head. Or in a notes app buried under 200 other entries you'll never scroll back to.
Some weeks you're booked solid — drum sander running from 7am, second coat going down at one site while you're edging at another. Other weeks, silence. No calls. No enquiries. You start browsing hipages or Thumbtack, thinking about paying for leads again. Meanwhile, 200+ homeowners who already wanted the work done are sitting in your phone. They just need a text.
The homeowner got your professional quote, then found someone on Gumtree or Craigslist for half the price. They went cheap. Now they've got drum marks, chatter lines, uneven edges, a patchy finish that peels in 6 months, and soft-grain dishout you can see every time the afternoon sun hits the floor. They need someone to fix it properly. That someone should be you — but only if you reach out.
Polyurethane finishes wear down. High-traffic hallways lose their sheen. Spotted gum, blackbutt, Jarrah, oak — every species needs a maintenance recoat or full re-sand eventually. Your past clients buy new properties with tired floors. Their friends ask "who did yours?" But if you haven't texted them in 3 years, you don't exist anymore. The referral dies before it starts.
You already drove out, inspected the floors, and sent the quote. The hard part is done. The only thing missing is the follow-up. That's what we built.
Floor sanding is an 80% labor business. Every job you don't book is margin you can't recover — your crew is either running the sander or sitting idle. There's no in-between.
The full-house sand & polish they didn't book
Upsells: custom staining, staircase refinishing, deck sanding, extra poly coats, board repairs, gap filling
The neighbor or friend they would've referred after seeing the finished floors
Total value of one homeowner. Gone to a competitor or put off indefinitely.
Now count how many quotes you've sent in the last 2 years that never converted. If you're quoting 15-30 jobs a month and closing 40-50%, that's hundreds of unconverted quotes. Each one is a homeowner still staring at scratched floors.
We pull your past quotes from wherever they live — ServiceM8, Fergus, Tradify, a quoting app, a Google Sheet, your text message history, even photos of handwritten quotes. We clean it, deduplicate it, and segment by opportunity type. Someone who got a $4,500 whole-house sand-and-polish quote 6 months ago needs a different message than a past client whose Bona finish is due for a maintenance recoat after 5 years.
We run SMS reactivation campaigns under your business name. Not robocalls. Not email blasts. Real, conversational text messages that sound like they're coming from you or your team. The homeowner sees your name, remembers the quote, looks down at the floor, and thinks "yeah, it's time."
You don't write the messages. You don't manage replies. You don't chase anyone. You just show up with the sander.
You do the quick re-inspection, confirm the scope — full sand or buff-and-recoat, water-based or oil-based poly, any staining or board repairs — lock in the start date, and collect the deposit. Your old quotes become next month's booked jobs. Your slow weeks disappear. And every finished floor becomes a before-and-after transformation for your Instagram, your Google reviews, and the neighbor who walks in and says "who did your floors?"
We don't charge retainers. We don't charge setup fees. We don't lock you into contracts. You pay a flat fee per booked appointment from your database. That's it.
A hipages or Oneflare lead costs you $30-80 and gets shared with 3-5 other sanders. You still have to drive out, inspect, and quote — knowing you're one of several. A reactivated quote costs you nothing until they book — and they already liked your work enough to ask for a price the first time.
Every one of these businesses was sitting on data they'd given up on.
Here's the math for floor sanding: at a 10% booking rate on a $3,000 average job, reactivating just 300 old quotes puts $90K on your schedule. That's 30 booked jobs — roughly 2-3 months of solid work — from quotes you already drove out and gave for free. No ads. No lead gen fees. No competing with 4 other companies for the same homeowner.
SMS gets read. Every time. Your follow-up emails? They're in spam. Your missed calls? They go to voicemail. Texts get read within seconds.
The homeowner sees your company name, looks down at the worn finish they're standing on — the scratches, the dull spot where the rug used to be, the traffic path from the kitchen — and replies on the spot. That's the moment you want to catch.
From databases untouched for months or years. These people already wanted the work done. They just needed someone to remind them.
You're not going to call 300 old quotes between jobs. Your apprentice isn't going to do it either. And the "follow-up" note on your phone has been there since March. SMS does in one afternoon what manual follow-up never gets around to — and every job it books feeds your before-and-after photos, your Google reviews, and the referral chain that keeps your schedule full.
Homeowners know their floors need doing. They can see the scratches, the dull patches, the worn-through finish in the hallway every single day. But floor sanding means moving furniture out, clearing the rooms, dealing with 2-3 days of disruption, and figuring out where the kids and the dog go while the poly cures. It's not the $3,000-5,000 that stops them. It's the mental load of organizing it.
That's why these leads are gold. They've already decided they want it done. They've already cleared the biggest mental hurdle — picking up the phone and asking for a quote. They just need someone to make it easy: "We've got a slot next week, we handle furniture moving, dustless sanding means minimal mess, you'll be back on your floors by Friday." That one text turns "someday" into "next Thursday."
And here's a segment most floor sanders overlook: homeowners about to list their property. Their real estate agent told them "refinish the floors before we photograph." They got your quote, then the listing got delayed, or they decided to wait another season. When the market shifts or the agent pushes again, you want to be the first text they see — not the company they have to Google all over again.
The floor company that removes the friction gets the job. We make sure that's you.
If you've got the quotes sitting in a phone, a spreadsheet, or a CRM somewhere, we've got the system that turns them into booked jobs. The only question is whether you fill those slow weeks or keep waiting for the phone to ring.
Just like the floors they were quoted on.
Every week those quotes sit untouched is another week the homeowner procrastinates — or finally calls someone else. We built this system for floor sanding companies who are tired of feast-or-famine schedules. Done-for-you. Performance-based. Zero risk. Book a 10-minute demo and see the system working live on your phone.
See Your Database in ActionYou'll text the system like a real homeowner and see exactly how it books a job.