Every unsold proposal in your CRM is a homeowner still paying full retail for electricity — still getting the same bill that made them request a quote in the first place. We run done-for-you SMS campaigns that re-engage your dead proposals and book them as qualified sales appointments. You only pay when it works.
If even two of these describe your solar company, you've got hundreds of thousands in signed contracts sitting in dead proposals.
Your rep ran the Aurora shade analysis, designed a 8.5kW system with IQ8 microinverters, built a 3-page proposal showing $47K savings over 25 years, walked through three financing options — and the homeowner said "we need to think about it." You followed up twice. Then the lead went cold. That proposal cost you $200-400 in sales time, design labor, and software. It's still sitting in your CRM marked "lost."
The homeowner loved the system design. The production estimates checked out. But the solar loan rate was 6.99% and they couldn't stomach financing a $28K system on top of their mortgage. They said they'd wait. Rates shifted. Electricity prices went up another 12%. The ITC is still at 30%. Everything about their decision has changed — but nobody told them.
You're paying $150-300 per lead on EnergySage or SolarReviews — shared with 3-5 other installers who are all racing to call first. Meanwhile, you've got 2,000+ homeowners in your CRM who already saw your brand, met your rep, and received a custom proposal. They're warmer than any lead you'll ever buy. You're just not texting them.
They got your proposal. Then they got two more from competitors. Different panel brands, different inverter configs, different production estimates, different financing structures. They couldn't compare them. So they compared nothing. The proposals went into a drawer. Their electricity bill stayed the same. Six months later, they still haven't gone solar.
Spring and summer your install crews are booked 6 weeks out and your sales team can barely keep up. November hits and the pipeline dries up. You cut canvassing hours, pull back ad spend, and start worrying about Q1. Meanwhile, hundreds of unsold proposals from peak season are sitting untouched — homeowners who were interested 3 months ago and just needed one more push.
You installed a system on a street. Three neighbors noticed the panels go up. One of them even requested a quote. But you never followed up because your canvassing team moved to a new territory. That one install should have turned into 2-3 more on the same block. Instead, a competitor's door knocker got there first.
You already ran the site assessment, designed the system, and built the proposal. The hard part is done. The only thing missing is a reason to re-engage. That's what we built.
Your cost per acquisition is already $800-1,500 per close in competitive markets. Every proposal that doesn't convert is dead weight on that number. But the revenue it represents doesn't disappear — it just goes to whoever follows up.
The residential solar install they didn't sign (6-10kW system, panels + inverters + racking + labor)
Battery storage add-on they would have considered (Tesla Powerwall, Enphase IQ, FranklinWH)
Neighbor and friend referrals from seeing panels on the roof — the install that sells itself
Total revenue from one homeowner. Gone to a competitor or delayed indefinitely.
Now count how many proposals you've sent in the last 2 years that never converted. If you're running 50-100 proposals a month and closing 20-30%, that's 800-1,900 dead proposals per year. Each one is a homeowner still paying full retail for electricity — and still interested in not doing that.
We pull your unsold proposals from wherever they live — Aurora Solar, Solargraf, OpenSolar, Sunbase, Salesforce, HubSpot, a CRM export, or even a spreadsheet your sales manager keeps on their desktop. We clean it, deduplicate it, and segment by reactivation opportunity. A homeowner who got a $28K cash proposal 6 months ago needs a different message than someone who stalled because their loan rate was too high — or someone whose roof wasn't ready but has since been replaced.
We run SMS reactivation campaigns under your company name. Not robocalls. Not email drips. Real, conversational text messages that sound like they're coming from your sales team. The homeowner sees your name, remembers the proposal, looks at their electricity bill, and thinks "yeah, it's time."
You don't write the messages. You don't manage replies. You don't chase anyone. Your closers just show up to appointments with warm leads who already have a system designed for their roof.
Your closer runs the updated proposal — refreshed production estimates, current financing rates, latest ITC or STC incentive numbers, any equipment changes — and closes the deal. Both decision-makers are on the call because the system booked it that way. The design is already 90% done from the original proposal. Your permitting team can start the next day.
Your dead proposals become next quarter's install schedule. Your slow season disappears. And every new installation becomes a rooftop billboard that sells the next 2-3 systems on the same street.
We don't charge retainers. We don't charge setup fees. We don't lock you into contracts. You pay a flat fee per booked qualified appointment from your database. That's it.
An EnergySage lead costs $150-300 and gets shared with up to 5 other installers. You still have to run Aurora, build the proposal, and hope you're the first call. A reactivated proposal costs you nothing until they book — and the system design, shade analysis, and production estimates are already done.
Every one of these businesses was sitting on data they'd given up on.
Here's the math for solar: at a 10% booking rate on a $22,000 average install, reactivating 1,000 dead proposals puts $2.2M on your install schedule. That's 100 signed contracts — roughly 3-4 months of installs for a mid-size company — from proposals your team already spent $200-400 each to create.
SMS gets read. Every time. Your follow-up emails are in spam. Your drip sequences are unsubscribed. Your reps' missed calls go to voicemail. Texts get read within seconds.
The homeowner sees your company name, glances at their electricity bill on the counter, and replies on the spot. That's the moment between "someday" and "let's do it" — and SMS catches it.
From databases untouched for months or years. These homeowners already wanted solar. They already got through the hardest part — raising their hand. They just needed someone to follow up.
Your sales reps aren't going to manually text 2,000 dead proposals between appointments. Your CRM's email drip campaign has a 2% open rate. And the "re-engagement sequence" your marketing team built 18 months ago stopped running after the third email. SMS does in one afternoon what your nurture campaigns never got around to — and every contract it closes fills your install calendar and puts panels on a roof that sells the next 3 deals on the block.
Solar is unique because the external conditions that killed a deal 6 months ago almost always shift in your favor. Electricity rates go up. Loan rates fluctuate. Tax credits have deadlines. Utility net metering policies change. Neighbors install panels. Summer bills arrive. Every one of these is a trigger that makes your old proposal relevant again.
A homeowner who said "not now" in March because their solar loan rate was 7.99% might jump at 5.99% in September. Someone who stalled because they needed a new roof first may have gotten it done over the summer. The couple who couldn't agree on the $28K system might feel very differently after a $400 August electricity bill.
And here's what most solar companies miss: the 30% federal ITC (US) and STC rebate (Australia) are both on a clock. The ITC phases down after 2032. Australia's STC deeming period drops every January until 2030. Every year your old proposals sit untouched, their incentive math gets worse. A reactivation message that says "the incentive you were quoted still applies, but it won't last forever" is one of the highest-converting messages we send.
The solar company that reaches out when the timing shifts is the one that closes. We make sure that's you.
The homeowners haven't gone away. Their electricity bills haven't gone down.
Every month those proposals sit untouched is another month the homeowner pays full retail — or signs with a competitor who followed up. We built this system for solar companies that are tired of buying leads they've already paid to create. Done-for-you. Performance-based. Zero risk.
See Your Database in ActionYou'll text the system like a real homeowner and see exactly how it books an appointment.