Every unsold proposal in your CRM is a homeowner still paying full retail for electricity -- still getting the same bill that made them request a quote in the first place. They didn't say no. They said not yet.
You designed the system. They're still paying full retail.
You ran the shade analysis, built the proposal, walked through three financing options. They said “we need to think about it.” Six months later, their electricity bill is even higher -- and your proposal is still sitting in their drawer.
One signed contract from an old proposal pays for the entire campaign.
Your email drip sequences are unsubscribed. Texts get read within minutes.
From databases untouched for months. These homeowners already wanted solar.
You pay per booked appointment. Nothing until it works.
Sound familiar?
If even two of these describe your solar company, you've got hundreds of thousands in signed contracts sitting in dead proposals.
The $300 proposal that ghosted
Your rep ran the Aurora shade analysis, designed a 8.5kW system with IQ8 microinverters, built a 3-page proposal showing $47K savings over 25 years, walked through three financing options -- and the homeowner said "we need to think about it." You followed up twice. Then the lead went cold. That proposal cost you $200-400 in sales time, design labor, and software.
"We'll wait for rates to come down"
The homeowner loved the system design. The production estimates checked out. But the solar loan rate was 6.99% and they couldn't stomach financing a $28K system on top of their mortgage. They said they'd wait. Rates shifted. Electricity prices went up another 12%. The ITC is still at 30%. Everything about their decision has changed -- but nobody told them.
Buying leads you already designed for
You're paying $150-300 per lead on EnergySage or SolarReviews -- shared with 3-5 other installers who are all racing to call first. Meanwhile, you've got 2,000+ homeowners in your CRM who already saw your brand, met your rep, and received a custom proposal. They're warmer than any lead you'll ever buy.
The "analysis paralysis" graveyard
They got your proposal. Then they got two more from competitors. Different panel brands, different inverter configs, different production estimates, different financing structures. They couldn't compare them. So they compared nothing. The proposals went into a drawer. Six months later, they still haven't gone solar.
Seasonal whiplash
Spring and summer your install crews are booked 6 weeks out and your sales team can barely keep up. November hits and the pipeline dries up. You cut canvassing hours, pull back ad spend, and start worrying about Q1. Meanwhile, hundreds of unsold proposals from peak season are sitting untouched.
The neighbor effect you never captured
You installed a system on a street. Three neighbors noticed the panels go up. One of them even requested a quote. But you never followed up because your canvassing team moved to a new territory. That one install should have turned into 2-3 more on the same block.
You already ran the site assessment, designed the system, and built the proposal. The hard part is done. The only thing missing is a reason to re-engage. That's what we built.
What one lost proposal actually costs you.
Your cost per acquisition is already $800-1,500 per close in competitive markets. Every proposal that doesn't convert is dead weight on that number. But the revenue it represents doesn't disappear -- it just goes to whoever follows up.
The residential solar install they didn't sign (6-10kW system, panels + inverters + racking + labor)
Battery storage add-on they would have considered (Tesla Powerwall, Enphase IQ, FranklinWH)
Neighbor and friend referrals from seeing panels on the roof -- the install that sells itself
Total revenue from one homeowner. Gone to a competitor or delayed indefinitely.
Now count how many proposals you've sent in the last 2 years that never converted. If you're running 50-100 proposals a month and closing 20-30%, that's 800-1,900 dead proposals per year. Each one is a homeowner still paying full retail for electricity.
Three steps. Zero effort from your sales team.
You give us the dead proposals. We give you warm appointments.
We extract your unsold proposals
From Aurora Solar, Solargraf, OpenSolar, Salesforce, HubSpot -- wherever they live. We clean, deduplicate, and segment: stalled financing leads, "need to think about it" proposals, seasonal drop-offs, roof-wasn't-ready leads.
AI starts real conversations
Personalised SMS under your company name. Not blasts. Real two-way texts that reference the specific system designed for their roof. The homeowner sees your name, glances at their electricity bill, and replies.
Your closers take warm appointments
Qualified appointments with both decision-makers land in your calendar. The system design is already 90% done from the original proposal. Your closer just updates the financials and closes.
Stop buying leads you already designed for.
- $150-300 per lead from EnergySage or SolarReviews, shared with 3-5 competitors
- $800-1,500 cost per close in competitive markets
- Cold homeowners getting analysis paralysis from 4 different proposals
- Door-to-door canvassers at $20-50/lead with 5-10% conversion
- You still have to run Aurora, build the design, and create the proposal from scratch
- Zero upfront cost. No retainers, no ad spend.
- Your past proposals only. 100% exclusive to you.
- Homeowners who already met your rep and received a custom system design
- Pay per booked appointment -- nothing until it works
- Design is already done. Just update the financials and close.
An EnergySage lead costs $150-300 and gets shared with up to 5 installers. A reactivated proposal costs you nothing until they book -- and the system design is already done.
The data doesn't lie.
Every one of these businesses was sitting on data they'd given up on.
Here's the math for solar: at a 10% booking rate on a $22,000 average install, reactivating 1,000 dead proposals puts $2.2M on your install schedule. That's 100 signed contracts -- roughly 3-4 months of installs for a mid-size company -- from proposals your team already spent $200-400 each to create.
Why SMS works when everything else doesn't.
Open Rate
SMS gets read. Every time. Your follow-up emails are in spam. Your drip sequences are unsubscribed. Your reps' missed calls go to voicemail. Texts get read within seconds.
Avg Response
The homeowner sees your company name, glances at their electricity bill on the counter, and replies on the spot. That's the moment between "someday" and "let's do it" -- and SMS catches it.
Response Rates
From databases untouched for months or years. These homeowners already wanted solar. They already got through the hardest part -- raising their hand. They just needed someone to follow up.
Your sales reps aren't going to manually text 2,000 dead proposals between appointments. Your CRM's email drip has a 2% open rate. SMS does in one afternoon what your nurture campaigns never got around to -- and every contract it closes fills your install calendar and puts panels on a roof that sells the next 3 deals on the block.
The reasons they said no have already changed.
Solar is unique because the external conditions that killed a deal 6 months ago almost always shift in your favor. Electricity rates go up. Loan rates fluctuate. Tax credits have deadlines. Utility net metering policies change. Neighbors install panels. Summer bills arrive. Every one of these is a trigger that makes your old proposal relevant again.
A homeowner who said "not now" in March because their solar loan rate was 7.99% might jump at 5.99% in September. Someone who stalled because they needed a new roof first may have gotten it done over the summer. The couple who couldn't agree on the $28K system might feel very differently after a $400 August electricity bill.
And here's what most solar companies miss: the 30% federal ITC (US) and STC rebate (Australia) are both on a clock. The ITC phases down after 2032. Australia's STC deeming period drops every January until 2030. Every year your old proposals sit untouched, their incentive math gets worse. A reactivation message that says "the incentive you were quoted still applies, but it won't last forever" is one of the highest-converting messages we send.
The solar company that reaches out when the timing shifts is the one that closes. We make sure that's you.
This works if--
Common questions from solar installers.
Their electricity bill arrives every month.
Your proposal is still the answer. They just need to hear from you again.
Zero upfront cost. Pay per appointment. No contracts.