Foundation Layer // Outbound Acquisition

    Cold email that
    books meetings.

    Most cold email gets ignored because it's generic, sent from burned domains, and lands in spam. We build outbound email systems that combine AI enrichment with enterprise-grade infrastructure to put your offer in front of the right people and fill your calendar with qualified conversations.

    • AI enrichment turns basic lists into hyper-personalized campaigns.
    • Enterprise-grade infrastructure. Inbox placement, not spam folders.
    • Personalized video outreach for high-value prospects.
    • We build the lists, write the copy, and manage everything.
    • One goal: booked appointments on your calendar.
    Featured Result
    2,500+

    Qualified B2B leads in 6 months

    A music industry FinTech company needed pipeline fast. We built their outbound system from scratch, combining AI-enriched email campaigns with speed-to-lead integration. Over 2,500 qualified leads in six months from cold email alone.

    2,500+
    Leads generated
    6 mo
    Campaign duration
    B2B
    FinTech vertical
    Sound Familiar?

    Why your cold email
    isn't working.

    If your outbound generates crickets instead of conversations, you probably have one of these problems.

    1

    Same data as everyone else

    You're paying $20K/year for ZoomInfo or Apollo and emailing the same contacts every competitor already has. No edge. No differentiation. Just noise in an already crowded inbox.

    2

    Templates that sound like templates

    "Hi {first_name}, I noticed your company {company_name} is doing great things in {industry}." Your prospects get 50 of these a week. They can smell a template from the subject line.

    3

    Burned domains and spam folders

    Your emails aren't even reaching inboxes. No domain rotation, missing SPF/DKIM records, no warmup process. 80% of your outreach goes straight to spam. You're paying to talk to nobody.

    4

    No system, just sporadic effort

    Someone on your team does a "blitz" for two weeks, books a few calls, then gets pulled back into other work. Outbound dies. Pipeline dries up. The cycle repeats every quarter.

    5

    Agencies that charge for sends, not results

    Your current agency brags about open rates and reply rates. You don't need replies. You need qualified appointments sitting on your calendar with people ready to buy.

    6

    One-size-fits-all campaigns

    Same 3-email sequence blasted to every industry and every buyer persona. A mortgage broker needs different messaging than a SaaS founder. Generic copy produces generic results.

    What Makes This Different

    Two capabilities most
    agencies don't have.

    We don't just send emails. We build outbound systems powered by AI enrichment and personalized video that make every campaign feel hand-crafted at scale.

    AI-Enriched Email Campaigns

    We don't just find email addresses. We use AI enrichment tools to build complete prospect profiles, then generate unique messaging for every recipient. Not merge fields. Genuinely different emails for every person in your campaign.

    • Data aggregated from 20+ providers, not just one database
    • AI analyzes company news, hiring signals, tech stack, and competitive positioning
    • Unique opening lines written per prospect based on real research
    • Pain points customized by industry, role, and company stage
    • 7-12 touch sequences with smart reply detection
    • Continuous A/B testing on subject lines, copy, send times, and CTAs
    🎥

    Personalized Video Outreach

    For high-value prospects and accounts worth pursuing aggressively, we create AI-generated personalized videos that address the recipient by name and reference their specific business. Nobody ignores a video made specifically for them.

    • AI-generated videos at scale, no filming required
    • Each video feels hand-crafted with prospect-specific details
    • 3-5x higher response rates compared to text-only campaigns
    • Ideal for enterprise accounts, high-ticket services, and competitive markets
    • Combined with email sequences as a multi-format touchpoint
    • Available on Growth plan as add-on, included on Scale
    The Foundation

    Infrastructure that delivers
    to inboxes, not spam.

    The difference between emails that get read and emails that die in spam is infrastructure. We build yours from scratch and manage it continuously.

    20+ dedicated sending domains

    We purchase and configure domains specifically for your outreach. Your primary domain is never touched or at risk.

    Proper DNS configuration

    SPF, DKIM, and DMARC records configured correctly on every sending domain. This is table stakes, but most agencies skip it.

    IP warming protocols

    New domains are warmed gradually over 2-3 weeks before sending at volume. Rushing this is the #1 reason campaigns hit spam.

    Inbox rotation

    Sends are distributed across multiple inboxes and domains to prevent any single sender from building negative reputation.

    Continuous monitoring

    Deliverability tracked in real-time. Spam traps monitored. Bounce rates managed. Issues caught and resolved before they compound.

    Scale without sacrifice

    Our infrastructure handles thousands of emails daily without deliverability degradation. Volume and quality don't have to trade off.

    The Process

    From zero to booked
    meetings in 30 days.

    We handle everything. You just take the meetings.

    Week 1

    Strategy and setup

    ICP workshop to define exactly who you're targeting. Domain purchases and warmup begins. Initial prospect lists built and enriched. Campaign copy drafted and approved.

    Week 2

    Build and test

    Full infrastructure configured. Email sequences written and loaded. Test sends to verify deliverability. Quality assurance on personalization, formatting, and send schedules.

    Week 3

    Launch

    Campaigns go live with careful scaling from 100-500 sends daily. Real-time response handling. Initial optimizations based on early data. First meetings start booking.

    Week 4+

    Scale and optimize

    Ramp to full volume. Continuous A/B testing on copy, subject lines, and sequences. Lead flow stabilizes. New market segments explored. Pipeline becomes predictable.

    Results

    Real pipeline from
    real campaigns.

    We run cold email for B2B companies, service businesses, and our own agency. If you can define the buyer, we can reach them.

    Music Industry FinTech
    2,500+

    Qualified B2B leads in 6 months

    AI-enriched outbound for a company entering a new market with no existing outbound infrastructure. Built list, copy, infrastructure, and campaign management from scratch.

    Our Own Agency (Xpand Digital)
    2-3K

    Cold emails sent daily for our own services

    We use the exact same system we build for clients. Our database reactivation clients come from cold email. If it didn't work, we wouldn't have a business.

    Financial Services
    $600K

    Revenue from outbound-sourced pipeline

    Combined cold email with database reactivation to build pipeline from both new and dormant prospects. 75 appointments booked in 90 days.

    Professional Services
    93

    Booked appointments from cold outreach

    467 leads contacted. 103 positive responses. 93 appointments booked. $98K in estimated pipeline value attributed to cold email campaigns.

    The Difference

    We don't just send emails.
    We build outbound systems.

    Typical Cold Email Agencies
    ×Same ZoomInfo data everyone has
    ×Template-based personalization ({first_name})
    ×Text-only email sequences
    ×Report on open rates and reply rates
    ×Charge per email sent
    ×Your domains get burned in weeks
    Xpand Outbound System
    AI-enriched data from 20+ providers
    AI-written unique messaging per prospect
    Email + personalized video for high-value targets
    Report on meetings booked and pipeline created
    Charge for outcomes, not activity
    Dedicated domains, proper warmup, managed infra
    Investment

    Plans that scale
    with your pipeline.

    Every plan includes full infrastructure setup, domain management, and campaign execution. You just take the meetings.

    Starter

    $2,000
    Per month + $1,500 setup
    Expected: 10-20 leads/month
    • 1,000 sends monthly
    • 3-email sequence
    • Basic AI personalization
    • Single campaign focus
    • Monthly reporting
    Get Started
    Most Popular

    Growth

    $4,000
    Per month + $2,500 setup
    Expected: 50-100 leads/month
    • 10,000 sends monthly
    • 7-touch multi-format sequences
    • Full AI enrichment and personalization
    • Multi-campaign management
    • Bi-weekly optimization and reporting
    • Personalized video available as add-on
    Get Started

    Scale

    $7,500+
    Per month + $5,000 setup
    Expected: 200+ leads/month
    • Unlimited sending capacity
    • Full AI enrichment + personalized video
    • Unlimited campaigns and market segments
    • Dedicated infrastructure and team
    • Weekly optimization and strategy calls
    Get Started
    Qualification

    Is this right for you?

    Great fit if you...
    Sell products or services worth $1,000+ per customer
    Can define your ideal buyer (industry, title, company size, location)
    Have a sales team or closer ready to take meetings
    Want predictable pipeline, not sporadic lead bursts
    Are willing to invest 2-3 months in building a system that compounds
    Not a fit if you...
    ×Sell low-ticket consumer products
    ×Expect 100 meetings in week one
    ×Don't have anyone to close the meetings we book
    ×Want to manage the campaigns yourself
    ×Are looking for the cheapest option available
    FAQ

    Common questions

    An SDR costs $4-6K/month in salary alone, plus tools, training, management, and ramp time. They can send maybe 100-150 emails a day. Our system sends thousands of personalized emails daily. We cost less than one SDR and produce more pipeline than a team of three.
    Next Step

    Your ideal clients are
    already getting cold emails.
    Just not from you.

    Every week you're not running outbound, someone else is reaching your buyers first. Book a strategy call and we'll map out exactly how many qualified meetings we can book for your business each month.

    Free strategy call. No obligation. Plans from $2,000/mo.